Citigroup, Inc. C

Competitive advantage analysis · financial-services

Bank Specialized
Overall moat score
25/100
Developing

About Citigroup, Inc.

Citigroup Inc., a diversified financial service holding company, provides various financial products and services to consumers, corporations, governments, and institutions. It operates through five segments: Services, Markets, Banking, U.S. Personal Banking, and Wealth. The Services segment includes treasury and trade solutions, which provides cash management, trade, and working capital solutions to multinational corporations, financial institutions, and public sector organizations; and … Full C analysis →

Competitive advantage assessment

Key risks

  • Weak Deposit Franchise Deposit franchise appears weak (profitability score 0.07).
  • Capital Adequacy Concerns Capital adequacy is concerning (score 0.35).

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Deposit Franchise

Weak
17

Where C ranks in Banks - Diversified

Citigroup, Inc. ranks #17 of 19 scored companies in Banks - Diversified by moat score — the top 89%. The widest moat in the group is Bank of N.T. Butterfield & Son (NTB) at 75/100.

Moat scores for companies ranked near C in Banks - Diversified
# Company Moat score Rating
11 Banco Santander, S.A. Sponsored SAN 50/100 Moderate
12 Bank of America Corporation BAC 49/100 Developing
13 ING Group, N.V. ING 47/100 Developing
14 Sumitomo Mitsui Financial Group SMFG 46/100 Developing
15 Barclays PLC BCS 42/100 Developing
16 Bank Of Montreal BMO 27/100 Developing
17 Citigroup, Inc. C 25/100 Developing
18 Bank Nova Scotia Halifax Pfd 3 BNS 21/100 Weak
19 UBS Group AG Registered UBS 16/100 Weak

See every Banks & Lenders company ranked by moat score →

How C scores on the Bank Specialized defenses

Deposit Franchise

Score 17 · 22% of the moat score

A deposit franchise is the cheapest and most valuable thing a bank can own.

Lending Advantage

Score 24 · 18% of the moat score

Lending advantage is the ability to originate loans at attractive spreads without buying that volume with looser credit standards.

Capital Strength

Score 23 · 20% of the moat score

Capital is the buffer between loan losses and insolvency, and it is what regulators judge a bank on first.

Cost Discipline

Score 13 · 16% of the moat score

Banking carries high fixed costs in branches, compliance and technology, so what it costs to run the bank relative to what the bank earns is a genuine competitive variable.

Revenue Diversification

Score 55 · 14% of the moat score

A bank earning everything from net interest income is a leveraged bet on the rate cycle.

Risk Management

Score 24 · 10% of the moat score

Risk management is the defense that only reveals itself late.

How each Bank Specialized defense is measured, in full →

Understanding C's moat

What is Citigroup, Inc.'s moat score?

Citigroup, Inc. (C) scores 25 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #17 of 19 scored companies in Banks - Diversified, the top 89%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Banks - Diversified. Its strongest defense is Revenue Diversification (55/100) and its weakest is Cost Discipline (13/100).

How does Citigroup, Inc. compare with other Banks - Diversified companies?

Citigroup, Inc. ranks #17 of 19 scored companies in Banks - Diversified by moat score. The widest moat in Banks - Diversified is Bank of N.T. Butterfield & Son (NTB) at 75/100. The companies ranked closest are Bank Of Montreal (BMO) at 27 just above it and Bank Nova Scotia Halifax Pfd 3 (BNS) at 21 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Bank Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Banks - Diversified. The defenses are then weighted to produce the overall score out of 100.

Why is Citigroup, Inc. scored with the Bank Specialized template?

A bank does not sell a product at a margin. It funds itself, lends at a spread, and books profits that remain an estimate until the loans are actually repaid. That makes the usual margin-and-return questions misleading, so the Bank template scores what really determines a bank's durability: where its funding comes from, what it lends against, how much capital stands behind it, and whether it has been pricing risk honestly.

Which competitive defenses are measured for Citigroup, Inc.?

The Bank Specialized template measures 6 defenses, and C scores: Deposit Franchise (17), Lending Advantage (24), Capital Strength (23), Cost Discipline (13), Revenue Diversification (55), Risk Management (24). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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