Colgate-Palmolive Company CL

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
72/100
Moderate

Ranked against 31 peers in Household & Personal Products

About Colgate-Palmolive Company

Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, … Full CL analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.83), demonstrating pricing resilience across cycles.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.93), suggesting sticky customer base.

Key risks

  • Liquidity Concerns Liquidity is concerning (score 0.17), raising questions about short-term obligations.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Strong
76
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where CL ranks in Household & Personal Products

Colgate-Palmolive Company ranks #5 of 32 scored companies in Household & Personal Products by moat score — the top 16%. The widest moat in the group is Procter & Gamble Company (The) (PG) at 81/100.

# Company Moat score Rating
1 Procter & Gamble Company (The) PG 81/100 Strong
2 Interparfums, Inc. IPAR 77/100 Strong
3 European Wax Center, Inc. EWCZ 73/100 Moderate
4 Unilever PLC UL 72/100 Moderate
5 Colgate-Palmolive Company CL 72/100 Moderate
6 Church & Dwight Company, Inc. CHD 71/100 Moderate
7 United-Guardian, Inc. UG 68/100 Moderate
8 Kimberly-Clark Corporation KMB 67/100 Moderate
9 Kenvue Inc. KVUE 67/100 Moderate

See every General Corporate company ranked by moat score →

How CL scores on the Corporate Default defenses

Pricing Power

Score 76 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 70 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 93 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 69 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 60 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 64 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding CL's moat

What is Colgate-Palmolive Company's moat score?

Colgate-Palmolive Company (CL) scores 72 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #5 of 32 scored companies in Household & Personal Products, the top 16%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Customer Stickiness (93/100) and its weakest is Resilience (60/100).

How does Colgate-Palmolive Company compare with other Household & Personal Products companies?

Colgate-Palmolive Company ranks #5 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Unilever PLC (UL) at 72 just above it and Church & Dwight Company, Inc. (CHD) at 71 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.

Why is Colgate-Palmolive Company scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Colgate-Palmolive Company?

The Corporate Default template measures 6 defenses, and CL scores: Pricing Power (76), Cost Advantage (70), Customer Stickiness (93), Capital Efficiency (69), Resilience (60), Scale & Market Position (64). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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