ZW Data Action Technologies Inc., together with its subsidiaries, provides omni-channel advertising, precision marketing, and data analysis management systems in the People's Republic of China. It offers Internet advertising, precision marketing, e-commerce online to offline (O2O) advertising, marketing services, and related value-added technical services, as well as the related data and technical services to small and medium enterprises through its …
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Competitive advantage assessment
Key risks
Commodity Pressure / Weak DifferentiationGross margin at 8.1th percentile with high volatility suggests weak pricing power or commoditized products.
ROIC Below WACC or PeersROIC at 19.4th percentile suggests inefficient capital deployment.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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ZW Data Action Technologies Inc ranks #32 of 45
scored companies in Advertising Agencies by moat score — the top 71%.
The widest moat in the group is Glory Star New Media Group Hold (GSMGW)
at 83/100.
Moat scores for companies ranked near CNET in Advertising Agencies
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 26
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 16
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 25
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 37
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 27
· 15% of the moat score
Scale matters only when it converts into economics.
What is ZW Data Action Technologies Inc's moat score?
ZW Data Action Technologies Inc (CNET) scores 26 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #32 of 45 scored companies in Advertising Agencies, the top 71%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies. Its strongest defense is Resilience (37/100) and its weakest is Customer Stickiness (16/100).
How does ZW Data Action Technologies Inc compare with other Advertising Agencies companies?
ZW Data Action Technologies Inc ranks #32 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are Entravision Communications Corp (EVC) at 32 just above it and QMMM Holdings Limited (QMMM) at 19 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.
Why is ZW Data Action Technologies Inc scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for ZW Data Action Technologies Inc?
The Corporate Default template measures 6 defenses, and CNET scores: Pricing Power (23), Cost Advantage (26), Customer Stickiness (16), Capital Efficiency (25), Resilience (37), Scale & Market Position (27). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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