Fluent, Inc. FLNT

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
36/100
Developing

Ranked against 44 peers in Advertising Agencies

About Fluent, Inc.

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile … Full FLNT analysis →

Key strengths

  • Operating Leverage in Effect Operating leverage is evident (score 0.61), with margins expanding over time.

Key risks

  • ROIC Below WACC or Peers ROIC at 19.4th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.30), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
28
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where FLNT ranks in Advertising Agencies

Fluent, Inc. ranks #28 of 45 scored companies in Advertising Agencies by moat score — the top 62%. The widest moat in the group is Glory Star New Media Group Hold (GSMGW) at 83/100.

# Company Moat score Rating
24 Advantage Solutions Inc. ADV 43/100 Developing
25 Dolphin Entertainment, Inc. DLPN 42/100 Developing
26 National CineMedia, Inc. NCMI 40/100 Developing
27 ACCESS Newswire Inc. ACCS 39/100 Developing
28 Fluent, Inc. FLNT 36/100 Developing
29 Cardlytics, Inc. Common Stock CDLX 34/100 Developing
30 Lendway, Inc. LDWY 32/100 Developing
31 Entravision Communications Corp EVC 32/100 Developing
32 ZW Data Action Technologies Inc CNET 26/100 Developing

See every General Corporate company ranked by moat score →

How FLNT scores on the Corporate Default defenses

Pricing Power

Score 28 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 51 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 46 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 19 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 31 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 46 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding FLNT's moat

What is Fluent, Inc.'s moat score?

Fluent, Inc. (FLNT) scores 36 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #28 of 45 scored companies in Advertising Agencies, the top 62%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies. Its strongest defense is Cost Advantage (51/100) and its weakest is Capital Efficiency (19/100).

How does Fluent, Inc. compare with other Advertising Agencies companies?

Fluent, Inc. ranks #28 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are ACCESS Newswire Inc. (ACCS) at 39 just above it and Cardlytics, Inc. Common Stock (CDLX) at 34 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.

Why is Fluent, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Fluent, Inc.?

The Corporate Default template measures 6 defenses, and FLNT scores: Pricing Power (28), Cost Advantage (51), Customer Stickiness (46), Capital Efficiency (19), Resilience (31), Scale & Market Position (46). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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