Coursera, Inc. COUR

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
46/100
Developing

About Coursera, Inc.

Coursera, Inc. operates an online learning platform that provides education and skills training in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. It operates through Consumer and Enterprise segments. The company offers guided projects, courses, and specializations; online bachelor's and master's degrees; postgraduate diplomas; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack … Full COUR analysis →

Competitive advantage assessment

Key strengths

  • Cash Generation Consistent Cash generation is consistent (score 0.74), indicating reliable business model.
  • Consistent Cash Generation Cash generation is strong and consistent (score 0.74).

Key risks

  • ROIC Below WACC or Peers ROIC at 35.1th percentile suggests inefficient capital deployment.
  • Below-Peer Operating Efficiency Operating margin at 34.2th percentile indicates below-peer efficiency.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
35

Where COUR ranks in Education & Training Services

Coursera, Inc. ranks #21 of 42 scored companies in Education & Training Services by moat score — the top 50%. The widest moat in the group is Grand Canyon Education, Inc. (LOPE) at 83/100.

Moat scores for companies ranked near COUR in Education & Training Services
# Company Moat score Rating
17 Graham Holdings Company GHC 57/100 Moderate
18 Franklin Covey Company FC 54/100 Moderate
19 Udemy, Inc. UDMY 54/100 Moderate
20 Four Seasons Education (Cayman) FEDU 47/100 Developing
21 Coursera, Inc. COUR 46/100 Developing
22 51Talk Online Education Group COE 44/100 Developing
23 Ambow Education Holding Ltd. Am AMBO 41/100 Developing
24 Wah Fu Education Group Limited WAFU 41/100 Developing
25 Youdao, Inc. DAO 40/100 Developing

See every General Corporate company ranked by moat score →

How COUR scores on the Corporate Default defenses

Pricing Power

Score 34 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 36 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 66 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 34 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 48 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 62 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding COUR's moat

What is Coursera, Inc.'s moat score?

Coursera, Inc. (COUR) scores 46 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #21 of 42 scored companies in Education & Training Services, the top 50%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 41 companies in Education & Training Services. Its strongest defense is Customer Stickiness (66/100) and its weakest is Capital Efficiency (34/100).

How does Coursera, Inc. compare with other Education & Training Services companies?

Coursera, Inc. ranks #21 of 42 scored companies in Education & Training Services by moat score. The widest moat in Education & Training Services is Grand Canyon Education, Inc. (LOPE) at 82/100. The companies ranked closest are Four Seasons Education (Cayman) (FEDU) at 47 just above it and 51Talk Online Education Group (COE) at 44 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 41 companies in Education & Training Services. The defenses are then weighted to produce the overall score out of 100.

Why is Coursera, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Coursera, Inc.?

The Corporate Default template measures 6 defenses, and COUR scores: Pricing Power (34), Cost Advantage (36), Customer Stickiness (66), Capital Efficiency (34), Resilience (48), Scale & Market Position (62). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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