Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division. It offers a suite of individual-effectiveness and leadership-development training and products, such as The 7 Habits of …
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Competitive advantage assessment
Key strengths
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.79), demonstrating pricing resilience across cycles.
Strong Interest Coverage & Conservative LeverageDebt serviceability is strong (score 0.74), with robust interest coverage.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.26), raising questions about short-term obligations.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Franklin Covey Company ranks #18 of 42
scored companies in Education & Training Services by moat score — the top 43%.
The widest moat in the group is Grand Canyon Education, Inc. (LOPE)
at 83/100.
Moat scores for companies ranked near FC in Education & Training Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 34
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 62
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 49
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 56
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 58
· 15% of the moat score
Scale matters only when it converts into economics.
Franklin Covey Company (FC) scores 54 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #18 of 42 scored companies in Education & Training Services, the top 43%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 41 companies in Education & Training Services. Its strongest defense is Pricing Power (63/100) and its weakest is Cost Advantage (34/100).
How does Franklin Covey Company compare with other Education & Training Services companies?
Franklin Covey Company ranks #18 of 42 scored companies in Education & Training Services by moat score. The widest moat in Education & Training Services is Grand Canyon Education, Inc. (LOPE) at 82/100. The companies ranked closest are Graham Holdings Company (GHC) at 57 just above it and Udemy, Inc. (UDMY) at 54 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 41 companies in Education & Training Services. The defenses are then weighted to produce the overall score out of 100.
Why is Franklin Covey Company scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Franklin Covey Company?
The Corporate Default template measures 6 defenses, and FC scores: Pricing Power (63), Cost Advantage (34), Customer Stickiness (62), Capital Efficiency (49), Resilience (56), Scale & Market Position (58). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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