Creative Realities, Inc. CREX

Competitive advantage analysis · technology

Software & SaaS Specialized
Overall moat score
41/100
Developing

Ranked against 263 peers in Software - Application

About Creative Realities, Inc.

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, … Full CREX analysis →

Key strengths

  • R&D Reinvestment Supports Growth R&D commitment is strong relative to peers (score 0.70).
  • Margins Hold Through Cycles Margin durability is strong (score 0.66), pointing to resilient pricing power.

Key risks

  • Weak Cash Conversion Cash conversion is weak (score 0.28), limiting evidence of scalable cash generation.
  • Margin Compression Risk Margin quality is below peer norms (score 0.33), suggesting pricing pressure.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
46
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Recurring Revenue Stickiness

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Signals, strengths and risks for Innovation Engine

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Signals, strengths and risks for Cash Scalability

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Balance Sheet Resilience

Where CREX ranks in Software - Application

Creative Realities, Inc. ranks #159 of 264 scored companies in Software - Application by moat score — the top 60%. The widest moat in the group is Dave Inc. (DAVE) at 80/100.

# Company Moat score Rating
155 Digital Turbine, Inc. APPS 42/100 Developing
156 Aware, Inc. AWRE 41/100 Developing
157 ConnectM Technology Solutions, CNTM 41/100 Developing
158 Cerence Inc. CRNC 41/100 Developing
159 Creative Realities, Inc. CREX 41/100 Developing
160 NextPlat Corp NXPL 40/100 Developing
161 NextPlat Corp NXPLW 40/100 Developing
162 Signing Day Sports, Inc. SGN 40/100 Developing
163 Swvl Holdings Corp SWVL 40/100 Developing

See every Software & SaaS company ranked by moat score →

How CREX scores on the Software & SaaS Specialized defenses

Pricing Power

Score 46 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 49 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 54 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 25 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 40 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 28 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding CREX's moat

What is Creative Realities, Inc.'s moat score?

Creative Realities, Inc. (CREX) scores 41 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #159 of 264 scored companies in Software - Application, the top 60%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 263 companies in Software - Application. Its strongest defense is Innovation Engine (54/100) and its weakest is Cash Scalability (25/100).

How does Creative Realities, Inc. compare with other Software - Application companies?

Creative Realities, Inc. ranks #159 of 264 scored companies in Software - Application by moat score. The widest moat in Software - Application is Dave Inc. (DAVE) at 80/100. The companies ranked closest are Cerence Inc. (CRNC) at 41 just above it and NextPlat Corp (NXPL) at 40 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 263 companies in Software - Application. The defenses are then weighted to produce the overall score out of 100.

Why is Creative Realities, Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for Creative Realities, Inc.?

The Software & SaaS Specialized template measures 6 defenses, and CREX scores: Pricing Power (46), Recurring Revenue Stickiness (49), Innovation Engine (54), Cash Scalability (25), Capital Efficiency (40), Balance Sheet Resilience (28). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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