Ford Motor Company F

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
58/100
Moderate

About Ford Motor Company

Ford Motor Company develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles in the United States, Canada, the United Kingdom, Mexico, and internationally. It operates through Ford Blue, Ford Model e, Ford Pro, and Ford Credit segments. The company sells Ford and Lincoln internal combustion engine and hybrid vehicles, electric vehicles, service … Full F analysis →

Competitive advantage assessment

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 1.00), suggesting sticky customer base.
  • Cash Generation Consistent Cash generation is consistent (score 0.89), indicating reliable business model.

Key risks

  • Elevated Debt Risk Debt serviceability is weak (score 0.25), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

Upgrade to unlock the signals and evidence behind each defense.

Premium access

Unlock full defense analysis

Get key signals, strengths, and risks for every moat dimension.

Upgrade to Premium Unlock all moat defenses and evidence.

Pricing Power

Moderate
50

Where F ranks in Auto Manufacturers

Ford Motor Company ranks #12 of 43 scored companies in Auto Manufacturers by moat score — the top 28%. The widest moat in the group is Ferrari N.V. (RACE) at 90/100.

Moat scores for companies ranked near F in Auto Manufacturers
# Company Moat score Rating
8 XPeng Inc. XPEV 60/100 Moderate
9 Niu Technologies NIU 60/100 Moderate
10 ECD Automotive Design, Inc. ECDA 59/100 Moderate
11 ECD Automotive Design, Inc. ECDAW 59/100 Moderate
12 Ford Motor Company F 58/100 Moderate
13 Gogoro Inc. GGR 53/100 Moderate
14 Gogoro Inc. Warrant GGROW 51/100 Moderate
15 LOBO EV TECHNOLOGIES LTD. LOBO 48/100 Developing
16 VinFast Auto Ltd. VFS 47/100 Developing

See every General Corporate company ranked by moat score →

How F scores on the Corporate Default defenses

Pricing Power

Score 50 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 84 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 94 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 37 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 46 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 46 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding F's moat

What is Ford Motor Company's moat score?

Ford Motor Company (F) scores 58 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #12 of 43 scored companies in Auto Manufacturers, the top 28%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 42 companies in Auto Manufacturers. Its strongest defense is Customer Stickiness (94/100) and its weakest is Capital Efficiency (37/100).

How does Ford Motor Company compare with other Auto Manufacturers companies?

Ford Motor Company ranks #12 of 43 scored companies in Auto Manufacturers by moat score. The widest moat in Auto Manufacturers is Ferrari N.V. (RACE) at 90/100. The companies ranked closest are ECD Automotive Design, Inc. (ECDAW) at 59 just above it and Gogoro Inc. (GGR) at 53 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 42 companies in Auto Manufacturers. The defenses are then weighted to produce the overall score out of 100.

Why is Ford Motor Company scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Ford Motor Company?

The Corporate Default template measures 6 defenses, and F scores: Pricing Power (50), Cost Advantage (84), Customer Stickiness (94), Capital Efficiency (37), Resilience (46), Scale & Market Position (46). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

Send Feedback
Please select a category.
0/1000