FIGS, Inc. FIGS

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
67/100
Moderate

About FIGS, Inc.

FIGS, Inc., together with its subsidiary, FIGS Canada, Inc., operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. The company designs and sells scrubwear and non-scrubwear offerings, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear, and other apparel. It also offers sports bras, performance leggings and tops, super-soft pima cotton tops, vests, … Full FIGS analysis →

Competitive advantage assessment

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.76), demonstrating pricing resilience across cycles.
  • Strong Interest Coverage & Conservative Leverage Debt serviceability is strong (score 0.76), with robust interest coverage.

Key risks

  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.36), suggesting weak customer stickiness.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Strong
76

Where FIGS ranks in Apparel Manufacturing

FIGS, Inc. ranks #6 of 26 scored companies in Apparel Manufacturing by moat score — the top 23%. The widest moat in the group is Ralph Lauren Corporation (RL) at 83/100.

Moat scores for companies ranked near FIGS in Apparel Manufacturing
# Company Moat score Rating
2 Kontoor Brands, Inc. KTB 73/100 Moderate
3 Levi Strauss & Co LEVI 69/100 Moderate
4 Gildan Activewear, Inc. GIL 69/100 Moderate
5 Ermenegildo Zegna N.V. ZGN 68/100 Moderate
6 FIGS, Inc. FIGS 67/100 Moderate
7 Columbia Sportswear Company COLM 67/100 Moderate
8 PVH Corp. PVH 64/100 Moderate
9 Canada Goose Holdings Inc. Subo GOOS 61/100 Moderate
10 Oxford Industries, Inc. OXM 59/100 Moderate

See every General Corporate company ranked by moat score →

How FIGS scores on the Corporate Default defenses

Pricing Power

Score 76 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 44 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 56 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 66 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 82 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 72 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding FIGS's moat

What is FIGS, Inc.'s moat score?

FIGS, Inc. (FIGS) scores 67 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #6 of 26 scored companies in Apparel Manufacturing, the top 23%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 25 companies in Apparel Manufacturing. Its strongest defense is Resilience (82/100) and its weakest is Cost Advantage (44/100).

How does FIGS, Inc. compare with other Apparel Manufacturing companies?

FIGS, Inc. ranks #6 of 26 scored companies in Apparel Manufacturing by moat score. The widest moat in Apparel Manufacturing is Ralph Lauren Corporation (RL) at 83/100. The companies ranked closest are Ermenegildo Zegna N.V. (ZGN) at 68 just above it and Columbia Sportswear Company (COLM) at 66 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 25 companies in Apparel Manufacturing. The defenses are then weighted to produce the overall score out of 100.

Why is FIGS, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for FIGS, Inc.?

The Corporate Default template measures 6 defenses, and FIGS scores: Pricing Power (76), Cost Advantage (44), Customer Stickiness (56), Capital Efficiency (66), Resilience (82), Scale & Market Position (72). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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