Kontoor Brands, Inc., a lifestyle apparel company, designs, produces, procures, markets, distributes, and licenses denim, apparel, footwear, and accessories, primarily under the Wrangler and Lee brands. The company operates through two segments: Wrangler and Lee. It licenses and sells apparel under the Rock & Republic brand name. The company sells its products primarily through mass merchants, specialty stores, mid-tier and …
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Competitive advantage assessment
Key strengths
Margins Stable Across CyclesOperating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.
Kontoor Brands, Inc. ranks #2 of 26
scored companies in Apparel Manufacturing by moat score — the top 8%.
The widest moat in the group is Ralph Lauren Corporation (RL)
at 83/100.
Moat scores for companies ranked near KTB in Apparel Manufacturing
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 80
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 91
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 68
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 61
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 60
· 15% of the moat score
Scale matters only when it converts into economics.
Kontoor Brands, Inc. (KTB) scores 73 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #2 of 26 scored companies in Apparel Manufacturing, the top 8%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 25 companies in Apparel Manufacturing. Its strongest defense is Customer Stickiness (91/100) and its weakest is Scale & Market Position (60/100).
How does Kontoor Brands, Inc. compare with other Apparel Manufacturing companies?
Kontoor Brands, Inc. ranks #2 of 26 scored companies in Apparel Manufacturing by moat score. The widest moat in Apparel Manufacturing is Ralph Lauren Corporation (RL) at 83/100. The companies ranked closest are Ralph Lauren Corporation (RL) at 83 just above it and Levi Strauss & Co (LEVI) at 69 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 25 companies in Apparel Manufacturing. The defenses are then weighted to produce the overall score out of 100.
Why is Kontoor Brands, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Kontoor Brands, Inc.?
The Corporate Default template measures 6 defenses, and KTB scores: Pricing Power (80), Cost Advantage (80), Customer Stickiness (91), Capital Efficiency (68), Resilience (61), Scale & Market Position (60). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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