Flowers Foods, Inc. FLO

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
58/100
Moderate

Ranked against 72 peers in Packaged Foods

About Flowers Foods, Inc.

Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, tortillas, baking mixes, and frozen breads and rolls as well as snack items including bars, cakes, cookies, and crackers. The company offers its products under the Nature's Own, DKB, Canyon Bakehouse, Simple … Full FLO analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.80), demonstrating pricing resilience across cycles.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.89), suggesting sticky customer base.

Key risks

  • Liquidity Concerns Liquidity is concerning (score 0.21), raising questions about short-term obligations.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
68
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where FLO ranks in Packaged Foods

Flowers Foods, Inc. ranks #25 of 73 scored companies in Packaged Foods by moat score — the top 34%. The widest moat in the group is McCormick & Company, Incorporat (MKC-V) at 79/100.

# Company Moat score Rating
21 Lifevantage Corporation LFVN 67/100 Moderate
22 Lamb Weston Holdings, Inc. LW 66/100 Moderate
23 Hormel Foods Corporation HRL 63/100 Moderate
24 Mama's Creations, Inc. MAMA 62/100 Moderate
25 Flowers Foods, Inc. FLO 58/100 Moderate
26 Above Food Ingredients Inc. ABVE 58/100 Moderate
27 USANA Health Sciences, Inc. USNA 57/100 Moderate
28 Wing Yip Food Holdings Group Li WYHG 55/100 Moderate
29 Darling Ingredients Inc. DAR 54/100 Moderate

See every General Corporate company ranked by moat score →

How FLO scores on the Corporate Default defenses

Pricing Power

Score 68 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 43 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 76 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 56 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 43 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 61 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding FLO's moat

What is Flowers Foods, Inc.'s moat score?

Flowers Foods, Inc. (FLO) scores 58 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #25 of 73 scored companies in Packaged Foods, the top 34%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods. Its strongest defense is Customer Stickiness (76/100) and its weakest is Resilience (43/100).

How does Flowers Foods, Inc. compare with other Packaged Foods companies?

Flowers Foods, Inc. ranks #25 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are Mama's Creations, Inc. (MAMA) at 62 just above it and Above Food Ingredients Inc. (ABVE) at 58 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.

Why is Flowers Foods, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Flowers Foods, Inc.?

The Corporate Default template measures 6 defenses, and FLO scores: Pricing Power (68), Cost Advantage (43), Customer Stickiness (76), Capital Efficiency (56), Resilience (43), Scale & Market Position (61). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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