USANA Health Sciences, Inc. USNA

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
57/100
Moderate

Ranked against 72 peers in Packaged Foods

About USANA Health Sciences, Inc.

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Direct selling and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral supplements for age group beginning … Full USNA analysis →

Key strengths

  • Strong Interest Coverage & Conservative Leverage Debt serviceability is strong (score 0.91), with robust interest coverage.
  • Scale Supporting Profitability Profitability at scale is strong (score 0.77), demonstrating competitive advantages.

Key risks

  • Inconsistent Cash Generation Cash generation is inconsistent (score 0.45), indicating operational challenges.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
65
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where USNA ranks in Packaged Foods

USANA Health Sciences, Inc. ranks #27 of 73 scored companies in Packaged Foods by moat score — the top 37%. The widest moat in the group is McCormick & Company, Incorporat (MKC-V) at 79/100.

# Company Moat score Rating
23 Hormel Foods Corporation HRL 63/100 Moderate
24 Mama's Creations, Inc. MAMA 62/100 Moderate
25 Flowers Foods, Inc. FLO 58/100 Moderate
26 Above Food Ingredients Inc. ABVE 58/100 Moderate
27 USANA Health Sciences, Inc. USNA 57/100 Moderate
28 Wing Yip Food Holdings Group Li WYHG 55/100 Moderate
29 Darling Ingredients Inc. DAR 54/100 Moderate
30 The J.M. Smucker Company SJM 54/100 Moderate
31 General Mills, Inc. GIS 54/100 Moderate

See every General Corporate company ranked by moat score →

How USNA scores on the Corporate Default defenses

Pricing Power

Score 65 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 47 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 54 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 42 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 73 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 58 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding USNA's moat

What is USANA Health Sciences, Inc.'s moat score?

USANA Health Sciences, Inc. (USNA) scores 57 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #27 of 73 scored companies in Packaged Foods, the top 37%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods. Its strongest defense is Resilience (73/100) and its weakest is Capital Efficiency (42/100).

How does USANA Health Sciences, Inc. compare with other Packaged Foods companies?

USANA Health Sciences, Inc. ranks #27 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are Above Food Ingredients Inc. (ABVE) at 58 just above it and Wing Yip Food Holdings Group Li (WYHG) at 55 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.

Why is USANA Health Sciences, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for USANA Health Sciences, Inc.?

The Corporate Default template measures 6 defenses, and USNA scores: Pricing Power (65), Cost Advantage (47), Customer Stickiness (54), Capital Efficiency (42), Resilience (73), Scale & Market Position (58). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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