frontdoor, inc. FTDR

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
73/100
Moderate

Ranked against 15 peers in Personal Services

About frontdoor, inc.

Frontdoor, Inc. provides home and new home structural warranties in the United States. Its customizable home warranties help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. The company's home warranty customers subscribe to an annual service plan agreement that covers the repair or replacement of principal components of home systems and … Full FTDR analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.73), demonstrating pricing resilience across cycles.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.79), suggesting sticky customer base.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Strong
76
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where FTDR ranks in Personal Services

frontdoor, inc. ranks #3 of 16 scored companies in Personal Services by moat score — the top 19%. The widest moat in the group is Rollins, Inc. (ROL) at 82/100.

# Company Moat score Rating
1 Rollins, Inc. ROL 82/100 Strong
2 H&R Block, Inc. HRB 79/100 Strong
3 frontdoor, inc. FTDR 73/100 Moderate
4 Service Corporation Internation SCI 69/100 Moderate
5 Carriage Services, Inc. CSV 69/100 Moderate
6 Bright Horizons Family Solution BFAM 67/100 Moderate
7 Regis Corporation RGS 56/100 Moderate
8 WW International, Inc. WW 47/100 Developing
9 Smart Share Global Limited EM 41/100 Developing

See every General Corporate company ranked by moat score →

How FTDR scores on the Corporate Default defenses

Pricing Power

Score 76 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 60 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 84 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 67 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 66 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 80 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding FTDR's moat

What is frontdoor, inc.'s moat score?

frontdoor, inc. (FTDR) scores 73 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #3 of 16 scored companies in Personal Services, the top 19%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 15 companies in Personal Services. Its strongest defense is Customer Stickiness (84/100) and its weakest is Cost Advantage (60/100).

How does frontdoor, inc. compare with other Personal Services companies?

frontdoor, inc. ranks #3 of 16 scored companies in Personal Services by moat score. The widest moat in Personal Services is Rollins, Inc. (ROL) at 82/100. The companies ranked closest are H&R Block, Inc. (HRB) at 79 just above it and Service Corporation Internation (SCI) at 69 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 15 companies in Personal Services. The defenses are then weighted to produce the overall score out of 100.

Why is frontdoor, inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for frontdoor, inc.?

The Corporate Default template measures 6 defenses, and FTDR scores: Pricing Power (76), Cost Advantage (60), Customer Stickiness (84), Capital Efficiency (67), Resilience (66), Scale & Market Position (80). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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