Fitell Corporation, through its subsidiary, GD Wellness Pty Ltd, operates as an online retailer of gym and fitness equipment for personal training studios and commercial gyms chains in Australia and Southeast Asia. The company markets and sells fitness equipment, including home gym and commercial strength-training equipment; and cardio equipment, such as rowing machines, exercise bikes, treadmills, and other related products …
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Competitive advantage assessment
Key strengths
Strong Liquidity BufferLiquidity position is strong (score 0.90), providing operational cushion.
Key risks
ROIC Below WACC or PeersROIC at 22.4th percentile suggests inefficient capital deployment.
Below-Peer Operating EfficiencyOperating margin at 13.7th percentile indicates below-peer efficiency.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Fitell Corporation ranks #48 of 52
scored companies in Specialty Retail by moat score — the top 92%.
The widest moat in the group is Winmark Corporation (WINA)
at 83/100.
Moat scores for companies ranked near FTEL in Specialty Retail
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 14
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 20
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 16
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 62
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 25
· 15% of the moat score
Scale matters only when it converts into economics.
Fitell Corporation (FTEL) scores 26 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #48 of 52 scored companies in Specialty Retail, the top 92%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Specialty Retail. Its strongest defense is Resilience (62/100) and its weakest is Cost Advantage (14/100).
How does Fitell Corporation compare with other Specialty Retail companies?
Fitell Corporation ranks #48 of 52 scored companies in Specialty Retail by moat score. The widest moat in Specialty Retail is Winmark Corporation (WINA) at 83/100. The companies ranked closest are EVgo Inc. (EVGO) at 27 just above it and Creative Global Technology Hold (CGTL) at 21 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Specialty Retail. The defenses are then weighted to produce the overall score out of 100.
Why is Fitell Corporation scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Fitell Corporation?
The Corporate Default template measures 6 defenses, and FTEL scores: Pricing Power (17), Cost Advantage (14), Customer Stickiness (20), Capital Efficiency (16), Resilience (62), Scale & Market Position (25). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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