Leslie's, Inc. operates as a direct-to-consumer pool and spa care brand in the United States. The company markets and sells pool and spa supplies and related products and services. It also offers various pool and spa maintenance items, such as chemicals, equipment and parts, and cleaning accessories, as well as safety, recreational, and fitness related products. In addition, the company …
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Competitive advantage assessment
Key risks
ROIC Below WACC or PeersROIC at 16.3th percentile suggests inefficient capital deployment.
Leslie's, Inc. ranks #45 of 52
scored companies in Specialty Retail by moat score — the top 87%.
The widest moat in the group is Winmark Corporation (WINA)
at 83/100.
Moat scores for companies ranked near LESL in Specialty Retail
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 34
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 47
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 12
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 34
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 28
· 15% of the moat score
Scale matters only when it converts into economics.
Leslie's, Inc. (LESL) scores 29 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #45 of 52 scored companies in Specialty Retail, the top 87%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Specialty Retail. Its strongest defense is Customer Stickiness (47/100) and its weakest is Capital Efficiency (12/100).
How does Leslie's, Inc. compare with other Specialty Retail companies?
Leslie's, Inc. ranks #45 of 52 scored companies in Specialty Retail by moat score. The widest moat in Specialty Retail is Winmark Corporation (WINA) at 83/100. The companies ranked closest are Nuvve Holding Corp. (NVVEW) at 30 just above it and EVgo Inc. Warrants (EVGOW) at 27 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Specialty Retail. The defenses are then weighted to produce the overall score out of 100.
Why is Leslie's, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Leslie's, Inc.?
The Corporate Default template measures 6 defenses, and LESL scores: Pricing Power (24), Cost Advantage (34), Customer Stickiness (47), Capital Efficiency (12), Resilience (34), Scale & Market Position (28). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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