Gap, Inc. (The) GAP

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
71/100
Moderate

About Gap, Inc. (The)

The Gap, Inc. operates as an apparel retail company. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. Its products include adult apparel and accessories; and lifestyle products for use in yoga, training, travel, and recovery activities for women and girls. The company offers its … Full GAP analysis →

Competitive advantage assessment

Key strengths

  • Consistent Cash Generation Cash generation is strong and consistent (score 0.82).
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.82), suggesting sticky customer base.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
62

Where GAP ranks in Apparel Retail

Gap, Inc. (The) ranks #8 of 34 scored companies in Apparel Retail by moat score — the top 24%. The widest moat in the group is lululemon athletica inc. (LULU) at 83/100.

Moat scores for companies ranked near GAP in Apparel Retail
# Company Moat score Rating
4 Boot Barn Holdings, Inc. BOOT 76/100 Strong
5 Ross Stores, Inc. ROST 75/100 Strong
6 TJX Companies, Inc. (The) TJX 74/100 Moderate
7 Urban Outfitters, Inc. URBN 73/100 Moderate
8 Gap, Inc. (The) GAP 71/100 Moderate
9 Burlington Stores, Inc. BURL 65/100 Moderate
10 J. Jill, Inc. JILL 63/100 Moderate
11 American Eagle Outfitters, Inc. AEO 60/100 Moderate
12 Carter's, Inc. CRI 59/100 Moderate

See every General Corporate company ranked by moat score →

How GAP scores on the Corporate Default defenses

Pricing Power

Score 62 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 76 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 82 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 67 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 72 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 71 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding GAP's moat

What is Gap, Inc. (The)'s moat score?

Gap, Inc. (The) (GAP) scores 71 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #8 of 34 scored companies in Apparel Retail, the top 24%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Apparel Retail. Its strongest defense is Customer Stickiness (82/100) and its weakest is Pricing Power (62/100).

How does Gap, Inc. (The) compare with other Apparel Retail companies?

Gap, Inc. (The) ranks #8 of 34 scored companies in Apparel Retail by moat score. The widest moat in Apparel Retail is lululemon athletica inc. (LULU) at 83/100. The companies ranked closest are Urban Outfitters, Inc. (URBN) at 73 just above it and Burlington Stores, Inc. (BURL) at 65 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Apparel Retail. The defenses are then weighted to produce the overall score out of 100.

Why is Gap, Inc. (The) scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Gap, Inc. (The)?

The Corporate Default template measures 6 defenses, and GAP scores: Pricing Power (62), Cost Advantage (76), Customer Stickiness (82), Capital Efficiency (67), Resilience (72), Scale & Market Position (71). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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