J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States. The company offers apparel, footwear, and accessories, such as scarves and jewelry. It sells its products under the J.Jill and three sub-brands, including Pure Jill, Wearever, and Fit brands through ecommerce platform and catalog, as well as its retail stores. The company was founded in 1959 …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 68.7% (top 3%) and operating margin at 8.5% (top 21%) indicate strong pricing power.
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.79), demonstrating pricing resilience across cycles.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.21), raising questions about short-term obligations.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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J. Jill, Inc. ranks #10 of 34
scored companies in Apparel Retail by moat score — the top 29%.
The widest moat in the group is lululemon athletica inc. (LULU)
at 83/100.
Moat scores for companies ranked near JILL in Apparel Retail
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 48
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 62
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 60
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 42
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 78
· 15% of the moat score
Scale matters only when it converts into economics.
J. Jill, Inc. (JILL) scores 63 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #10 of 34 scored companies in Apparel Retail, the top 29%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Apparel Retail. Its strongest defense is Pricing Power (84/100) and its weakest is Resilience (42/100).
How does J. Jill, Inc. compare with other Apparel Retail companies?
J. Jill, Inc. ranks #10 of 34 scored companies in Apparel Retail by moat score. The widest moat in Apparel Retail is lululemon athletica inc. (LULU) at 83/100. The companies ranked closest are Burlington Stores, Inc. (BURL) at 65 just above it and American Eagle Outfitters, Inc. (AEO) at 60 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Apparel Retail. The defenses are then weighted to produce the overall score out of 100.
Why is J. Jill, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for J. Jill, Inc.?
The Corporate Default template measures 6 defenses, and JILL scores: Pricing Power (84), Cost Advantage (48), Customer Stickiness (62), Capital Efficiency (60), Resilience (42), Scale & Market Position (78). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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