BrilliA Inc - Class A BRIA

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
58/100
Moderate

Ranked against 33 peers in Apparel Retail

About BrilliA Inc - Class A

BrilliA Inc designs, manufactures, and sells ladies intimate apparel in North America, the European Union, the Asia Pacific, Latin America, the Middle East, and internationally. The company's products include active, shape, sleep, baby, and swim wear; bra and panties; lingerie; brassiere; bodysuits; dresses; tops; and other products under DIANA, Vanity Fair, Hanes, Wonderbra, Playtex, Bali, Maidenform, Jockey, Lands' End, fleur … Full BRIA analysis →

Key strengths

  • ROIC Sustainably Above Peers ROIC at 79.3th percentile exceeds peers and WACC, demonstrating superior capital allocation.
  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.91), demonstrating pricing resilience across cycles.

Key risks

  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.39), suggesting weak customer stickiness.
  • Scale Without Profitability Despite scale, profitability lags peers (score 0.38), suggesting limited competitive advantage.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

Upgrade to unlock the signals and evidence behind each defense.

Premium access

Unlock full defense analysis

Get key signals, strengths, and risks for every moat dimension.

Upgrade to Premium Unlock all moat defenses and evidence.

Pricing Power

Moderate
59
Premium

Signals, strengths and risks for Pricing Power

Premium

Signals, strengths and risks for Cost Advantage

Premium

Signals, strengths and risks for Customer Stickiness

Premium

Signals, strengths and risks for Capital Efficiency

Premium

Signals, strengths and risks for Resilience

Premium

Signals, strengths and risks for Scale & Market Position

Where BRIA ranks in Apparel Retail

BrilliA Inc - Class A ranks #14 of 34 scored companies in Apparel Retail by moat score — the top 41%. The widest moat in the group is lululemon athletica inc. (LULU) at 83/100.

# Company Moat score Rating
10 J. Jill, Inc. JILL 63/100 Moderate
11 American Eagle Outfitters, Inc. AEO 60/100 Moderate
12 Carter's, Inc. CRI 59/100 Moderate
13 Shoe Carnival, Inc. SCVL 58/100 Moderate
14 BrilliA Inc - Class A BRIA 58/100 Moderate
15 Guess?, Inc. GES 57/100 Moderate
16 Genesco Inc. GCO 52/100 Moderate
17 Victorias Secret & Co. VSCO 52/100 Moderate
18 Lands' End, Inc. LE 48/100 Developing

See every General Corporate company ranked by moat score →

How BRIA scores on the Corporate Default defenses

Pricing Power

Score 59 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 84 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 24 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 68 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 67 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 45 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BRIA's moat

What is BrilliA Inc - Class A's moat score?

BrilliA Inc - Class A (BRIA) scores 58 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #14 of 34 scored companies in Apparel Retail, the top 41%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Apparel Retail. Its strongest defense is Cost Advantage (84/100) and its weakest is Customer Stickiness (24/100).

How does BrilliA Inc - Class A compare with other Apparel Retail companies?

BrilliA Inc - Class A ranks #14 of 34 scored companies in Apparel Retail by moat score. The widest moat in Apparel Retail is lululemon athletica inc. (LULU) at 83/100. The companies ranked closest are Shoe Carnival, Inc. (SCVL) at 58 just above it and Guess?, Inc. (GES) at 57 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Apparel Retail. The defenses are then weighted to produce the overall score out of 100.

Why is BrilliA Inc - Class A scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for BrilliA Inc - Class A?

The Corporate Default template measures 6 defenses, and BRIA scores: Pricing Power (59), Cost Advantage (84), Customer Stickiness (24), Capital Efficiency (68), Resilience (67), Scale & Market Position (45). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

Send Feedback
Please select a category.
0/1000