Gray Media, Inc. GTN

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
69/100
Moderate

About Gray Media, Inc.

Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray … Full GTN analysis →

Competitive advantage assessment

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.82), demonstrating pricing resilience across cycles.
  • Cost Leadership Position Operating margin at 88.2th percentile with strong OpEx control demonstrates cost leadership.

Key risks

  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.29), suggesting weak customer stickiness.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
73

Where GTN ranks in Broadcasting

Gray Media, Inc. ranks #3 of 18 scored companies in Broadcasting by moat score — the top 17%. The widest moat in the group is TEGNA Inc (TGNA) at 84/100.

Moat scores for companies ranked near GTN in Broadcasting
# Company Moat score Rating
1 TEGNA Inc TGNA 84/100 Strong
2 Nexstar Media Group, Inc. NXST 78/100 Strong
3 Gray Media, Inc. GTN 69/100 Moderate
4 Gray Media, Inc. GTN-A 68/100 Moderate
5 Scienjoy Holding Corporation SJ 55/100 Moderate
6 Saga Communications, Inc. SGA 54/100 Moderate
7 E.W. Scripps Company (The) SSP 52/100 Moderate
8 iHeartMedia, Inc. IHRT 52/100 Moderate
9 CuriosityStream Inc. CURIW 49/100 Developing

See every General Corporate company ranked by moat score →

How GTN scores on the Corporate Default defenses

Pricing Power

Score 73 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 94 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 54 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 61 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 59 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 76 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding GTN's moat

What is Gray Media, Inc.'s moat score?

Gray Media, Inc. (GTN) scores 69 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #3 of 18 scored companies in Broadcasting, the top 17%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 17 companies in Broadcasting. Its strongest defense is Cost Advantage (94/100) and its weakest is Customer Stickiness (54/100).

How does Gray Media, Inc. compare with other Broadcasting companies?

Gray Media, Inc. ranks #3 of 18 scored companies in Broadcasting by moat score. The widest moat in Broadcasting is TEGNA Inc (TGNA) at 84/100. The companies ranked closest are Nexstar Media Group, Inc. (NXST) at 78 just above it and Gray Media, Inc. (GTN-A) at 68 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 17 companies in Broadcasting. The defenses are then weighted to produce the overall score out of 100.

Why is Gray Media, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Gray Media, Inc.?

The Corporate Default template measures 6 defenses, and GTN scores: Pricing Power (73), Cost Advantage (94), Customer Stickiness (54), Capital Efficiency (61), Resilience (59), Scale & Market Position (76). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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