Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It also owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated …
Full SGA analysis →
Saga Communications, Inc. ranks #6 of 18
scored companies in Broadcasting by moat score — the top 33%.
The widest moat in the group is TEGNA Inc (TGNA)
at 84/100.
Moat scores for companies ranked near SGA in Broadcasting
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 56
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 78
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 58
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 62
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 33
· 15% of the moat score
Scale matters only when it converts into economics.
Saga Communications, Inc. (SGA) scores 54 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #6 of 18 scored companies in Broadcasting, the top 33%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 17 companies in Broadcasting. Its strongest defense is Customer Stickiness (78/100) and its weakest is Scale & Market Position (33/100).
How does Saga Communications, Inc. compare with other Broadcasting companies?
Saga Communications, Inc. ranks #6 of 18 scored companies in Broadcasting by moat score. The widest moat in Broadcasting is TEGNA Inc (TGNA) at 84/100. The companies ranked closest are Scienjoy Holding Corporation (SJ) at 55 just above it and E.W. Scripps Company (The) (SSP) at 52 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 17 companies in Broadcasting. The defenses are then weighted to produce the overall score out of 100.
Why is Saga Communications, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Saga Communications, Inc.?
The Corporate Default template measures 6 defenses, and SGA scores: Pricing Power (44), Cost Advantage (56), Customer Stickiness (78), Capital Efficiency (58), Resilience (62), Scale & Market Position (33). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
We value your privacy
We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. By clicking 'Accept All', you consent to our use of cookies.
Read our cookie policy
Cookie Preferences
Manage your cookie preferences. Essential cookies are always enabled.