iRobot Corporation IRBT

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
25/100
Weak

About iRobot Corporation

iRobot Corporation designs, builds, and sells robots and home innovation products in the United States, Europe, the Middle East, Africa, Japan, and internationally. The company offers Roomba Combo 10 Max robot + AutoWash Dock, a robot vacuum and mop that vacuum and mop multiple floor types while the dock automatically refills and recharges the robot, washes and dries the mopping … Full IRBT analysis →

Competitive advantage assessment

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 1.00), suggesting sticky customer base.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 16.7th percentile with high volatility suggests weak pricing power or commoditized products.
  • ROIC Below WACC or Peers ROIC at 16.7th percentile suggests inefficient capital deployment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
12

Where IRBT ranks in Furnishings, Fixtures & Appliances

iRobot Corporation ranks #27 of 34 scored companies in Furnishings, Fixtures & Appliances by moat score — the top 79%. The widest moat in the group is SharkNinja, Inc. (SN) at 81/100.

Moat scores for companies ranked near IRBT in Furnishings, Fixtures & Appliances
# Company Moat score Rating
23 FGI Industries Ltd. Warrant FGIWW 33/100 Developing
24 Natuzzi, S.p.A. NTZ 29/100 Developing
25 Orion Energy Systems, Inc. OESX 29/100 Developing
26 Sleep Number Corporation SNBR 29/100 Developing
27 iRobot Corporation IRBT 25/100 Weak
28 Purple Innovation, Inc. PRPL 23/100 Weak
29 Energy Focus, Inc. EFOI 22/100 Weak
30 Aterian, Inc. ATER 20/100 Weak
31 Northann Corp. NCL 10/100 Weak

See every General Corporate company ranked by moat score →

How IRBT scores on the Corporate Default defenses

Pricing Power

Score 12 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 48 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 50 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 15 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 18 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 13 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding IRBT's moat

What is iRobot Corporation's moat score?

iRobot Corporation (IRBT) scores 25 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #27 of 34 scored companies in Furnishings, Fixtures & Appliances, the top 79%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Furnishings, Fixtures & Appliances. Its strongest defense is Customer Stickiness (50/100) and its weakest is Pricing Power (12/100).

How does iRobot Corporation compare with other Furnishings, Fixtures & Appliances companies?

iRobot Corporation ranks #27 of 34 scored companies in Furnishings, Fixtures & Appliances by moat score. The widest moat in Furnishings, Fixtures & Appliances is SharkNinja, Inc. (SN) at 81/100. The companies ranked closest are Sleep Number Corporation (SNBR) at 29 just above it and Purple Innovation, Inc. (PRPL) at 22 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Furnishings, Fixtures & Appliances. The defenses are then weighted to produce the overall score out of 100.

Why is iRobot Corporation scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for iRobot Corporation?

The Corporate Default template measures 6 defenses, and IRBT scores: Pricing Power (12), Cost Advantage (48), Customer Stickiness (50), Capital Efficiency (15), Resilience (18), Scale & Market Position (13). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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