Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its …
Full SNBR analysis →
Competitive advantage assessment
Key risks
ROIC Below WACC or PeersROIC at 3.3th percentile suggests inefficient capital deployment.
Where SNBR ranks in Furnishings, Fixtures & Appliances
Sleep Number Corporation ranks #26 of 34
scored companies in Furnishings, Fixtures & Appliances by moat score — the top 76%.
The widest moat in the group is SharkNinja, Inc. (SN)
at 81/100.
Moat scores for companies ranked near SNBR in Furnishings, Fixtures & Appliances
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 20
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 45
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 14
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 17
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 43
· 15% of the moat score
Scale matters only when it converts into economics.
Sleep Number Corporation (SNBR) scores 29 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #26 of 34 scored companies in Furnishings, Fixtures & Appliances, the top 76%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Furnishings, Fixtures & Appliances. Its strongest defense is Customer Stickiness (45/100) and its weakest is Capital Efficiency (14/100).
How does Sleep Number Corporation compare with other Furnishings, Fixtures & Appliances companies?
Sleep Number Corporation ranks #26 of 34 scored companies in Furnishings, Fixtures & Appliances by moat score. The widest moat in Furnishings, Fixtures & Appliances is SharkNinja, Inc. (SN) at 81/100. The companies ranked closest are Orion Energy Systems, Inc. (OESX) at 29 just above it and iRobot Corporation (IRBT) at 25 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Furnishings, Fixtures & Appliances. The defenses are then weighted to produce the overall score out of 100.
Why is Sleep Number Corporation scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Sleep Number Corporation?
The Corporate Default template measures 6 defenses, and SNBR scores: Pricing Power (36), Cost Advantage (20), Customer Stickiness (45), Capital Efficiency (14), Resilience (17), Scale & Market Position (43). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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