Jones Lang LaSalle Incorporated JLL

Competitive advantage analysis · real-estate

Corporate Default
Overall moat score
74/100
Moderate

About Jones Lang LaSalle Incorporated

Jones Lang LaSalle Incorporated operates as a commercial real estate and investment management company. It engages in buying, building, occupying, managing, and investing in office, industrial, hotel, multi-family, retail and data center properties in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company also offers agency leasing, tenant representation, property management, advisory, and consulting services; and … Full JLL analysis →

Competitive advantage assessment

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.94), demonstrating pricing resilience across cycles.
  • ROIC Sustainably Above Peers ROIC at 91.8th percentile exceeds peers and WACC, demonstrating superior capital allocation.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Strong
83

Where JLL ranks in Real Estate Services

Jones Lang LaSalle Incorporated ranks #5 of 51 scored companies in Real Estate Services by moat score — the top 10%. The widest moat in the group is New England Realty Associates L (NEN) at 79/100.

Moat scores for companies ranked near JLL in Real Estate Services
# Company Moat score Rating
1 New England Realty Associates L NEN 79/100 Strong
2 FirstService Corporation FSV 77/100 Strong
3 FRP Holdings, Inc. FRPH 74/100 Moderate
4 IRSA Inversiones Y Representaci IRS 74/100 Moderate
5 Jones Lang LaSalle Incorporated JLL 74/100 Moderate
6 RE/MAX Holdings, Inc. RMAX 70/100 Moderate
7 The RMR Group Inc. RMR 69/100 Moderate
8 CBRE Group Inc CBRE 69/100 Moderate
9 Colliers International Group In CIGI 67/100 Moderate

See every General Corporate company ranked by moat score →

How JLL scores on the Corporate Default defenses

Pricing Power

Score 82 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 52 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 79 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 89 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 65 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 70 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding JLL's moat

What is Jones Lang LaSalle Incorporated's moat score?

Jones Lang LaSalle Incorporated (JLL) scores 74 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #5 of 51 scored companies in Real Estate Services, the top 10%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Real Estate Services. Its strongest defense is Capital Efficiency (89/100) and its weakest is Cost Advantage (52/100).

How does Jones Lang LaSalle Incorporated compare with other Real Estate Services companies?

Jones Lang LaSalle Incorporated ranks #5 of 51 scored companies in Real Estate Services by moat score. The widest moat in Real Estate Services is New England Realty Associates L (NEN) at 79/100. The companies ranked closest are IRSA Inversiones Y Representaci (IRS) at 74 just above it and RE/MAX Holdings, Inc. (RMAX) at 70 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Real Estate Services. The defenses are then weighted to produce the overall score out of 100.

Why is Jones Lang LaSalle Incorporated scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Jones Lang LaSalle Incorporated?

The Corporate Default template measures 6 defenses, and JLL scores: Pricing Power (82), Cost Advantage (52), Customer Stickiness (79), Capital Efficiency (89), Resilience (65), Scale & Market Position (70). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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