RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. The Real Estate segment comprises real estate brokerage franchising services under the RE/MAX brand name, along with corporate-wide shared services. The Mortgage segment includes brokerage franchising services to real …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 75.0% (top 12%) and operating margin at 16.1% (top 12%) indicate strong pricing power.
Scale Supporting ProfitabilityProfitability at scale is strong (score 0.88), demonstrating competitive advantages.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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RE/MAX Holdings, Inc. ranks #6 of 51
scored companies in Real Estate Services by moat score — the top 12%.
The widest moat in the group is New England Realty Associates L (NEN)
at 79/100.
Moat scores for companies ranked near RMAX in Real Estate Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 58
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 84
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 54
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 65
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 85
· 15% of the moat score
Scale matters only when it converts into economics.
RE/MAX Holdings, Inc. (RMAX) scores 70 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #6 of 51 scored companies in Real Estate Services, the top 12%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Real Estate Services. Its strongest defense is Scale & Market Position (85/100) and its weakest is Capital Efficiency (54/100).
How does RE/MAX Holdings, Inc. compare with other Real Estate Services companies?
RE/MAX Holdings, Inc. ranks #6 of 51 scored companies in Real Estate Services by moat score. The widest moat in Real Estate Services is New England Realty Associates L (NEN) at 79/100. The companies ranked closest are Jones Lang LaSalle Incorporated (JLL) at 74 just above it and The RMR Group Inc. (RMR) at 69 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Real Estate Services. The defenses are then weighted to produce the overall score out of 100.
Why is RE/MAX Holdings, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for RE/MAX Holdings, Inc.?
The Corporate Default template measures 6 defenses, and RMAX scores: Pricing Power (75), Cost Advantage (58), Customer Stickiness (84), Capital Efficiency (54), Resilience (65), Scale & Market Position (85). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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