Jumia Technologies AG JMIA

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
30/100
Developing

Ranked against 42 peers in Internet Retail

About Jumia Technologies AG

Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with customers; logistics service, which enables the shipment and delivery of packages from sellers to consumers; and payment service with its network of licensed payment service providers and … Full JMIA analysis →

Key strengths

  • Operating Leverage in Effect Operating leverage is evident (score 0.95), with margins expanding over time.

Key risks

  • ROIC Below WACC or Peers ROIC at 2.9th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.16), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
21
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where JMIA ranks in Internet Retail

Jumia Technologies AG ranks #32 of 43 scored companies in Internet Retail by moat score — the top 74%. The widest moat in the group is PDD Holdings Inc. (PDD) at 77/100.

# Company Moat score Rating
28 Liberty Interactive Corporation QRTEA 36/100 Developing
29 MOGU Inc. MOGU 33/100 Developing
30 Linkage Global Inc LGCB 33/100 Developing
31 NFT Limited MI 31/100 Developing
32 Jumia Technologies AG JMIA 30/100 Developing
33 Oriental Culture Holding LTD OCG 29/100 Developing
34 Yunji Inc. - American Depositor YJ 28/100 Developing
35 Meiwu Technology Company Limite WNW 20/100 Weak
36 iPower Inc. IPW 20/100 Weak

See every General Corporate company ranked by moat score →

How JMIA scores on the Corporate Default defenses

Pricing Power

Score 21 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 25 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 32 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 19 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 19 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 69 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding JMIA's moat

What is Jumia Technologies AG's moat score?

Jumia Technologies AG (JMIA) scores 30 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #32 of 43 scored companies in Internet Retail, the top 74%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 42 companies in Internet Retail. Its strongest defense is Scale & Market Position (69/100) and its weakest is Capital Efficiency (19/100).

How does Jumia Technologies AG compare with other Internet Retail companies?

Jumia Technologies AG ranks #32 of 43 scored companies in Internet Retail by moat score. The widest moat in Internet Retail is PDD Holdings Inc. (PDD) at 77/100. The companies ranked closest are NFT Limited (MI) at 31 just above it and Oriental Culture Holding LTD (OCG) at 29 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 42 companies in Internet Retail. The defenses are then weighted to produce the overall score out of 100.

Why is Jumia Technologies AG scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Jumia Technologies AG?

The Corporate Default template measures 6 defenses, and JMIA scores: Pricing Power (21), Cost Advantage (25), Customer Stickiness (32), Capital Efficiency (19), Resilience (19), Scale & Market Position (69). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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