Competitive advantage assessment
The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.
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The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.
Upgrade to unlock the signals and evidence behind each defense.
Kirkland's, Inc. ranks #165 of 168 scored companies in Consumer Cyclical: Retail (Discretionary) by moat score — the top 98%. The widest moat in the group is Deckers Outdoor Corporation (DECK) at 84/100.
| # | Company | Moat score | Rating |
|---|---|---|---|
| 160 | Beyond, Inc. BYON | 0/100 | Weak |
| 161 | Dada Nexus Limited DADA | 0/100 | Weak |
| 162 | Solo Brands, Inc. DTC | 0/100 | Weak |
| 163 | Forward Industries, Inc. FORD | 0/100 | Weak |
| 164 | Nordstrom, Inc. JWN | 0/100 | Weak |
| 165 | Kirkland's, Inc. KIRK | 0/100 | Weak |
| 166 | MYT Netherlands Parent B.V. MYTE | 0/100 | Weak |
| 167 | Qurate Retail, Inc. - 8.0% Fixe QRTEP | 0/100 | Weak |
| 168 | Skechers U.S.A., Inc. SKX | 0/100 | Weak |
Pricing power is the ability to raise prices without losing volume.
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Stickiness is what makes revenue repeat without being re-won every year.
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale matters only when it converts into economics.
Kirkland's, Inc. (KIRK) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #165 of 168 scored companies in Consumer Cyclical: Retail (Discretionary), the top 98%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 167 companies in Consumer Cyclical: Retail (Discretionary).
Kirkland's, Inc. ranks #165 of 168 scored companies in Consumer Cyclical: Retail (Discretionary) by moat score. The widest moat in Consumer Cyclical: Retail (Discretionary) is Deckers Outdoor Corporation (DECK) at 84/100. The companies ranked closest are Nordstrom, Inc. (JWN) at 0 just above it and MYT Netherlands Parent B.V. (MYTE) at 0 just below it.
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 167 companies in Consumer Cyclical: Retail (Discretionary). The defenses are then weighted to produce the overall score out of 100.
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
The Corporate Default template measures 6 defenses, and KIRK scores: Pricing Power (not measurable), Cost Advantage (not measurable), Customer Stickiness (not measurable), Capital Efficiency (not measurable), Resilience (not measurable), Scale & Market Position (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.