Li Auto Inc. LI

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
64/100
Moderate

About Li Auto Inc.

Li Auto Inc. operates in the energy vehicle market in the People's Republic of China. It designs, develops, manufactures, and sells premium smart electric vehicles. The company's product line comprises multi-purpose vehicles and sport utility vehicles. It offers sales and after sales management, and technology development and corporate management services, as well as manufacturing equipment. The company offers its products … Full LI analysis →

Competitive advantage assessment

Key strengths

  • Strong Interest Coverage & Conservative Leverage Debt serviceability is strong (score 0.94), with robust interest coverage.
  • Cost Leadership Position Operating margin at 84.8th percentile with strong OpEx control demonstrates cost leadership.

Key risks

  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.31), suggesting weak customer stickiness.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
56

Where LI ranks in Auto Manufacturers

Li Auto Inc. ranks #6 of 43 scored companies in Auto Manufacturers by moat score — the top 14%. The widest moat in the group is Ferrari N.V. (RACE) at 90/100.

Moat scores for companies ranked near LI in Auto Manufacturers
# Company Moat score Rating
2 China Yuchai International Limi CYD 81/100 Strong
3 Toyota Motor Corporation TM 78/100 Strong
4 Tesla, Inc. TSLA 76/100 Strong
5 General Motors Company GM 71/100 Moderate
6 Li Auto Inc. LI 64/100 Moderate
7 Honda Motor Company, Ltd. HMC 64/100 Moderate
8 XPeng Inc. XPEV 60/100 Moderate
9 Niu Technologies NIU 60/100 Moderate
10 ECD Automotive Design, Inc. ECDA 59/100 Moderate

See every General Corporate company ranked by moat score →

How LI scores on the Corporate Default defenses

Pricing Power

Score 56 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 81 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 47 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 45 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 83 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 78 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding LI's moat

What is Li Auto Inc.'s moat score?

Li Auto Inc. (LI) scores 64 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #6 of 43 scored companies in Auto Manufacturers, the top 14%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 42 companies in Auto Manufacturers. Its strongest defense is Resilience (83/100) and its weakest is Capital Efficiency (45/100).

How does Li Auto Inc. compare with other Auto Manufacturers companies?

Li Auto Inc. ranks #6 of 43 scored companies in Auto Manufacturers by moat score. The widest moat in Auto Manufacturers is Ferrari N.V. (RACE) at 90/100. The companies ranked closest are General Motors Company (GM) at 70 just above it and Honda Motor Company, Ltd. (HMC) at 64 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 42 companies in Auto Manufacturers. The defenses are then weighted to produce the overall score out of 100.

Why is Li Auto Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Li Auto Inc.?

The Corporate Default template measures 6 defenses, and LI scores: Pricing Power (56), Cost Advantage (81), Customer Stickiness (47), Capital Efficiency (45), Resilience (83), Scale & Market Position (78). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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