LegalZoom.com, Inc. LZ

Competitive advantage analysis · industrials

Corporate Default
Overall moat score
58/100
Moderate

Ranked against 40 peers in Specialty Business Services

About LegalZoom.com, Inc.

LegalZoom.com, Inc. together with its subsidiaries, operates an online platform that supports the legal, compliance, and business management needs of small businesses and consumers in the United States. The company's platform offers business formation products, such as limited liability company, incorporation of C and S corporations, nonprofit formations, doing-business-as, corporate changes and filings, business licenses, legal forms, and beneficial ownership … Full LZ analysis →

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.73), suggesting sticky customer base.
  • Cash Generation Consistent Cash generation is consistent (score 0.82), indicating reliable business model.

Key risks

  • Liquidity Concerns Liquidity is concerning (score 0.17), raising questions about short-term obligations.
  • Volatile Margins Suggest Cyclicality Margin volatility is high (stability score 0.26), suggesting cyclical exposure or competitive pressure.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
40
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where LZ ranks in Specialty Business Services

LegalZoom.com, Inc. ranks #15 of 41 scored companies in Specialty Business Services by moat score — the top 37%. The widest moat in the group is Copart, Inc. (CPRT) at 81/100.

# Company Moat score Rating
11 Global Payments Inc. GPN 64/100 Moderate
12 Where Food Comes From, Inc. WFCF 62/100 Moderate
13 Rentokil Initial plc RTO 60/100 Moderate
14 Cimpress PLC CMPR 58/100 Moderate
15 LegalZoom.com, Inc. LZ 58/100 Moderate
16 RB Global, Inc. RBA 58/100 Moderate
17 BrightView Holdings, Inc. BV 57/100 Moderate
18 Pursuit Attractions and Hospita PRSU 56/100 Moderate
19 ABM Industries Incorporated ABM 53/100 Moderate

See every General Corporate company ranked by moat score →

How LZ scores on the Corporate Default defenses

Pricing Power

Score 40 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 31 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 79 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 58 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 68 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 74 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding LZ's moat

What is LegalZoom.com, Inc.'s moat score?

LegalZoom.com, Inc. (LZ) scores 58 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #15 of 41 scored companies in Specialty Business Services, the top 37%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 40 companies in Specialty Business Services. Its strongest defense is Customer Stickiness (79/100) and its weakest is Cost Advantage (31/100).

How does LegalZoom.com, Inc. compare with other Specialty Business Services companies?

LegalZoom.com, Inc. ranks #15 of 41 scored companies in Specialty Business Services by moat score. The widest moat in Specialty Business Services is Copart, Inc. (CPRT) at 81/100. The companies ranked closest are Cimpress PLC (CMPR) at 58 just above it and RB Global, Inc. (RBA) at 58 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 40 companies in Specialty Business Services. The defenses are then weighted to produce the overall score out of 100.

Why is LegalZoom.com, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for LegalZoom.com, Inc.?

The Corporate Default template measures 6 defenses, and LZ scores: Pricing Power (40), Cost Advantage (31), Customer Stickiness (79), Capital Efficiency (58), Resilience (68), Scale & Market Position (74). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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