WM Technology, Inc. MAPS

Competitive advantage analysis · technology

Software & SaaS Specialized
Overall moat score
50/100
Moderate

About WM Technology, Inc.

WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer … Full MAPS analysis →

Competitive advantage assessment

Key strengths

  • Premium Software Margins Gross margin quality is strong versus peers (score 0.78), consistent with premium software economics.
  • Debt Covered by Cash Generation Debt capacity is solid (score 0.76), supporting resilience through cycles.

Key risks

  • Weak Product Reinvestment R&D commitment lags peers (score 0.37), weakening the innovation moat.
  • Growth-Profit Balance Looks Weak Innovation payoff is weak (score 0.26), indicating limited return on reinvestment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
67

Where MAPS ranks in Software - Application

WM Technology, Inc. ranks #122 of 264 scored companies in Software - Application by moat score — the top 46%. The widest moat in the group is Dave Inc. (DAVE) at 80/100.

Moat scores for companies ranked near MAPS in Software - Application
# Company Moat score Rating
118 Diebold Nixdorf Incorporated DBD 52/100 Moderate
119 Eventbrite, Inc. EB 52/100 Moderate
120 3 E Network Technology Group Lt MASK 52/100 Moderate
121 Zenvia Inc. ZENV 51/100 Moderate
122 WM Technology, Inc. MAPS 50/100 Moderate
123 Silver Spike Acquisition Corp. MAPSW 50/100 Moderate
124 Amplitude, Inc. AMPL 50/100 Developing
125 PubMatic, Inc. PUBM 50/100 Developing
126 AMTD Digital Inc. HKD 49/100 Developing

See every Software & SaaS company ranked by moat score →

How MAPS scores on the Software & SaaS Specialized defenses

Pricing Power

Score 67 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 42 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 32 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 52 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 38 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 75 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding MAPS's moat

What is WM Technology, Inc.'s moat score?

WM Technology, Inc. (MAPS) scores 50 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #122 of 264 scored companies in Software - Application, the top 46%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 263 companies in Software - Application. Its strongest defense is Balance Sheet Resilience (75/100) and its weakest is Innovation Engine (32/100).

How does WM Technology, Inc. compare with other Software - Application companies?

WM Technology, Inc. ranks #122 of 264 scored companies in Software - Application by moat score. The widest moat in Software - Application is Dave Inc. (DAVE) at 80/100. The companies ranked closest are Zenvia Inc. (ZENV) at 51 just above it and Silver Spike Acquisition Corp. (MAPSW) at 50 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 263 companies in Software - Application. The defenses are then weighted to produce the overall score out of 100.

Why is WM Technology, Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for WM Technology, Inc.?

The Software & SaaS Specialized template measures 6 defenses, and MAPS scores: Pricing Power (67), Recurring Revenue Stickiness (42), Innovation Engine (32), Cash Scalability (52), Capital Efficiency (38), Balance Sheet Resilience (75). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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