Micromobility.com Inc. MCOM

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
23/100
Weak

About Micromobility.com Inc.

Micromobility.com Inc. offers software development services in Serbia. The company was formerly known as Helbiz, Inc. and changed its name to Micromobility.com Inc. in March 2023. Micromobility.com Inc. was incorporated in 2015 and is headquartered in New York, New York. Full MCOM analysis →

Competitive advantage assessment

Key strengths

  • ROIC Sustainably Above Peers ROIC at 92.3th percentile exceeds peers and WACC, demonstrating superior capital allocation.

Key risks

  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.15), suggesting weak customer stickiness.
  • Scale Without Profitability Despite scale, profitability lags peers (score 0.39), suggesting limited competitive advantage.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
13

Where MCOM ranks in Recreational Vehicles

Micromobility.com Inc. ranks #13 of 16 scored companies in Recreational Vehicles by moat score — the top 81%. The widest moat in the group is LCI Industries (LCII) at 80/100.

Moat scores for companies ranked near MCOM in Recreational Vehicles
# Company Moat score Rating
8 Polaris Inc. PII 44/100 Developing
9 Malibu Boats, Inc. MBUU 40/100 Developing
10 MasterCraft Boat Holdings, Inc. MCFT 40/100 Developing
11 EZGO Technologies Ltd. EZGO 40/100 Developing
12 Vision Marine Technologies Inc. VMAR 23/100 Weak
13 Micromobility.com Inc. MCOM 23/100 Weak
14 Twin Vee PowerCats Co. VEEE 22/100 Weak
15 Forza X1, Inc. FRZA 20/100 Weak
16 BRP Inc. DOOO 0/100 Weak

See every General Corporate company ranked by moat score →

How MCOM scores on the Corporate Default defenses

Pricing Power

Score 13 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 11 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 15 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 51 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 19 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 21 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding MCOM's moat

What is Micromobility.com Inc.'s moat score?

Micromobility.com Inc. (MCOM) scores 23 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #13 of 16 scored companies in Recreational Vehicles, the top 81%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 15 companies in Recreational Vehicles. Its strongest defense is Capital Efficiency (51/100) and its weakest is Cost Advantage (11/100).

How does Micromobility.com Inc. compare with other Recreational Vehicles companies?

Micromobility.com Inc. ranks #13 of 16 scored companies in Recreational Vehicles by moat score. The widest moat in Recreational Vehicles is LCI Industries (LCII) at 80/100. The companies ranked closest are Vision Marine Technologies Inc. (VMAR) at 23 just above it and Twin Vee PowerCats Co. (VEEE) at 22 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 15 companies in Recreational Vehicles. The defenses are then weighted to produce the overall score out of 100.

Why is Micromobility.com Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Micromobility.com Inc.?

The Corporate Default template measures 6 defenses, and MCOM scores: Pricing Power (13), Cost Advantage (11), Customer Stickiness (15), Capital Efficiency (51), Resilience (19), Scale & Market Position (21). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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