Medifast, Inc., through its subsidiaries, operates as a health and wellness company that provides habit-based and coach-guided lifestyle solutions to address weight loss in the United States. The company offers weight loss, weight management, and healthy living products comprising bars, cereals, snack straws, hot chocolate, hearty choices, oatmeal, pancakes, puddings, soft serves, shakes, smoothies, soft bakes, soups, essential amino acid …
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Competitive advantage assessment
Key risks
ROIC Below WACC or PeersROIC at 26.7th percentile suggests inefficient capital deployment.
Revenue Volatility Signals Weak StickinessRevenue volatility is high (stability score 0.14), suggesting weak customer stickiness.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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MEDIFAST INC ranks #10 of 16
scored companies in Personal Services by moat score — the top 62%.
The widest moat in the group is Rollins, Inc. (ROL)
at 82/100.
Moat scores for companies ranked near MED in Personal Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 23
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 32
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 35
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 73
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 40
· 15% of the moat score
Scale matters only when it converts into economics.
MEDIFAST INC (MED) scores 40 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #10 of 16 scored companies in Personal Services, the top 62%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 15 companies in Personal Services. Its strongest defense is Resilience (73/100) and its weakest is Cost Advantage (23/100).
How does MEDIFAST INC compare with other Personal Services companies?
MEDIFAST INC ranks #10 of 16 scored companies in Personal Services by moat score. The widest moat in Personal Services is Rollins, Inc. (ROL) at 82/100. The companies ranked closest are Smart Share Global Limited (EM) at 41 just above it and MEDIROM Healthcare Technologies (MRM) at 40 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 15 companies in Personal Services. The defenses are then weighted to produce the overall score out of 100.
Why is MEDIFAST INC scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for MEDIFAST INC?
The Corporate Default template measures 6 defenses, and MED scores: Pricing Power (41), Cost Advantage (23), Customer Stickiness (32), Capital Efficiency (35), Resilience (73), Scale & Market Position (40). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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