Mixed Martial Arts Group Limited operates in martial arts and combat sports industry in Australia. The company offers subscription-based products and services, including business tools comprising TrainAlta, UFC Gym Partnership, and in-gym training passes; BJJLink, a gym management platform; Hype, a marketing/lead generation platform; and MixedMartialArts.com, a community and commerce platform. The company was formerly known as Alta Global Group …
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Competitive advantage assessment
Key risks
Commodity Pressure / Weak DifferentiationGross margin at 3.7th percentile with high volatility suggests weak pricing power or commoditized products.
ROIC Below WACC or PeersROIC at 4.0th percentile suggests inefficient capital deployment.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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MIXED MARTIAL ARTS GROUP LIMITE ranks #28 of 30
scored companies in Leisure by moat score — the top 93%.
The widest moat in the group is Planet Fitness, Inc. (PLNT)
at 76/100.
Moat scores for companies ranked near MMA in Leisure
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 4
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 15
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 4
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 7
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 4
· 15% of the moat score
Scale matters only when it converts into economics.
What is MIXED MARTIAL ARTS GROUP LIMITE's moat score?
MIXED MARTIAL ARTS GROUP LIMITE (MMA) scores 6 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #28 of 30 scored companies in Leisure, the top 93%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 29 companies in Leisure. Its strongest defense is Customer Stickiness (15/100) and its weakest is Pricing Power (3/100).
How does MIXED MARTIAL ARTS GROUP LIMITE compare with other Leisure companies?
MIXED MARTIAL ARTS GROUP LIMITE ranks #28 of 30 scored companies in Leisure by moat score. The widest moat in Leisure is Planet Fitness, Inc. (PLNT) at 76/100. The companies ranked closest are HWH International Inc. (HWH) at 19 just above it and Sacks Parente Golf, Inc. (SPGC) at 0 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 29 companies in Leisure. The defenses are then weighted to produce the overall score out of 100.
Why is MIXED MARTIAL ARTS GROUP LIMITE scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for MIXED MARTIAL ARTS GROUP LIMITE?
The Corporate Default template measures 6 defenses, and MMA scores: Pricing Power (3), Cost Advantage (4), Customer Stickiness (15), Capital Efficiency (4), Resilience (7), Scale & Market Position (4). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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