National Research Corporation provides analytics and insights that facilitate measurement and improvement of the patient and employee experience. Its portfolio of subscription-based solutions provides actionable information and analysis to healthcare organizations across a range of mission-critical, constituent-related elements, including patient experience, service recovery, care transitions, employee engagement, reputation management, rounding, and brand loyalty. The company also offers marketing experience solutions …
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Competitive advantage assessment
Key strengths
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.82), demonstrating pricing resilience across cycles.
ROIC Sustainably Above PeersROIC at 84.7th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.21), raising questions about short-term obligations.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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National Research Corporation ranks #8 of 68
scored companies in Health Information Services by moat score — the top 12%.
The widest moat in the group is Veeva Systems Inc. (VEEV)
at 88/100.
Moat scores for companies ranked near NRC in Health Information Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 79
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 79
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 88
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 48
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 61
· 15% of the moat score
Scale matters only when it converts into economics.
What is National Research Corporation's moat score?
National Research Corporation (NRC) scores 73 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #8 of 68 scored companies in Health Information Services, the top 12%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 67 companies in Health Information Services. Its strongest defense is Capital Efficiency (88/100) and its weakest is Resilience (48/100).
How does National Research Corporation compare with other Health Information Services companies?
National Research Corporation ranks #8 of 68 scored companies in Health Information Services by moat score. The widest moat in Health Information Services is Veeva Systems Inc. (VEEV) at 88/100. The companies ranked closest are GoodRx Holdings, Inc. (GDRX) at 74 just above it and Solventum Corporation (SOLV) at 72 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 67 companies in Health Information Services. The defenses are then weighted to produce the overall score out of 100.
Why is National Research Corporation scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for National Research Corporation?
The Corporate Default template measures 6 defenses, and NRC scores: Pricing Power (80), Cost Advantage (79), Customer Stickiness (79), Capital Efficiency (88), Resilience (48), Scale & Market Position (61). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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