Pepsico, Inc. PEP

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
54/100
Moderate

Ranked against 17 peers in Beverages - Non-Alcoholic

About Pepsico, Inc.

PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Beverages Franchise; Europe, Middle East and Africa; Latin America Foods; and Asia Pacific Foods. It offers cereals, chips, dips, granola bars, oatmeal, pasta, rice, and syrups and mixes; … Full PEP analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.80), demonstrating pricing resilience across cycles.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.80), suggesting sticky customer base.

Key risks

  • Liquidity Concerns Liquidity is concerning (score 0.25), raising questions about short-term obligations.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
70
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where PEP ranks in Beverages - Non-Alcoholic

Pepsico, Inc. ranks #11 of 18 scored companies in Beverages - Non-Alcoholic by moat score — the top 61%. The widest moat in the group is National Beverage Corp. (FIZZ) at 76/100.

# Company Moat score Rating
7 Coca-Cola Consolidated, Inc. COKE 59/100 Moderate
8 The Vita Coco Company, Inc. COCO 58/100 Moderate
9 Coca-Cola Europacific Partners CCEP 58/100 Moderate
10 Keurig Dr Pepper Inc. KDP 57/100 Moderate
11 Pepsico, Inc. PEP 54/100 Moderate
12 Celsius Holdings, Inc. CELH 40/100 Developing
13 SunOpta, Inc. STKL 34/100 Developing
14 Zevia PBC ZVIA 28/100 Developing
15 Primo Brands Corporation PRMB 27/100 Developing

See every General Corporate company ranked by moat score →

How PEP scores on the Corporate Default defenses

Pricing Power

Score 70 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 24 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 67 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 68 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 38 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 32 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding PEP's moat

What is Pepsico, Inc.'s moat score?

Pepsico, Inc. (PEP) scores 54 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #11 of 18 scored companies in Beverages - Non-Alcoholic, the top 61%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 17 companies in Beverages - Non-Alcoholic. Its strongest defense is Pricing Power (70/100) and its weakest is Cost Advantage (24/100).

How does Pepsico, Inc. compare with other Beverages - Non-Alcoholic companies?

Pepsico, Inc. ranks #11 of 18 scored companies in Beverages - Non-Alcoholic by moat score. The widest moat in Beverages - Non-Alcoholic is National Beverage Corp. (FIZZ) at 76/100. The companies ranked closest are Keurig Dr Pepper Inc. (KDP) at 57 just above it and Celsius Holdings, Inc. (CELH) at 40 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 17 companies in Beverages - Non-Alcoholic. The defenses are then weighted to produce the overall score out of 100.

Why is Pepsico, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Pepsico, Inc.?

The Corporate Default template measures 6 defenses, and PEP scores: Pricing Power (70), Cost Advantage (24), Customer Stickiness (67), Capital Efficiency (68), Resilience (38), Scale & Market Position (32). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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