The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. It offers coconut water, oil, and juice products; Vita Coco Treats, a plant-based dairy alternative; Vita Coco Pressed, Vita Coco Coconut Juice, and Farmers Organic; Vita Coco …
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Competitive advantage assessment
Key strengths
Strong Interest Coverage & Conservative LeverageDebt serviceability is strong (score 1.00), with robust interest coverage.
ROIC Sustainably Above PeersROIC at 80.0th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Key risks
Commodity Pressure / Weak DifferentiationGross margin at 33.3th percentile with high volatility suggests weak pricing power or commoditized products.
Volatile Margins Suggest CyclicalityMargin volatility is high (stability score 0.27), suggesting cyclical exposure or competitive pressure.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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The Vita Coco Company, Inc. ranks #8 of 18
scored companies in Beverages - Non-Alcoholic by moat score — the top 44%.
The widest moat in the group is National Beverage Corp. (FIZZ)
at 76/100.
Moat scores for companies ranked near COCO in Beverages - Non-Alcoholic
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 69
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 51
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 59
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 84
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 67
· 15% of the moat score
Scale matters only when it converts into economics.
The Vita Coco Company, Inc. (COCO) scores 58 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #8 of 18 scored companies in Beverages - Non-Alcoholic, the top 44%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 17 companies in Beverages - Non-Alcoholic. Its strongest defense is Resilience (84/100) and its weakest is Pricing Power (37/100).
How does The Vita Coco Company, Inc. compare with other Beverages - Non-Alcoholic companies?
The Vita Coco Company, Inc. ranks #8 of 18 scored companies in Beverages - Non-Alcoholic by moat score. The widest moat in Beverages - Non-Alcoholic is National Beverage Corp. (FIZZ) at 76/100. The companies ranked closest are Coca-Cola Consolidated, Inc. (COKE) at 59 just above it and Coca-Cola Europacific Partners (CCEP) at 58 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 17 companies in Beverages - Non-Alcoholic. The defenses are then weighted to produce the overall score out of 100.
Why is The Vita Coco Company, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for The Vita Coco Company, Inc.?
The Corporate Default template measures 6 defenses, and COCO scores: Pricing Power (37), Cost Advantage (69), Customer Stickiness (51), Capital Efficiency (59), Resilience (84), Scale & Market Position (67). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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