Rubrik, Inc. RBRK

Competitive advantage analysis · technology

Software & SaaS Specialized
Overall moat score
53/100
Moderate

About Rubrik, Inc.

Rubrik, Inc. provides data security solutions to individuals and businesses worldwide. The company offers enterprise data protection, unstructured data protection, cloud data protection, SaaS data protection solutions, and identity provider services protection; data threat analytics; data security posture; and cyber recovery solutions. It serves financial, retail, trade, transportation, energy, industrial, healthcare and life science, education, technology, media, communications, services, and … Full RBRK analysis →

Competitive advantage assessment

Key strengths

  • Revenue Converts Cleanly to Cash Cash conversion is strong (score 0.73), showing scalable economics.
  • FCF Margin Is Improving FCF trend is favorable (score 0.78), indicating improving cash scalability.

Key risks

  • Returns Trail Peers Return profile is weak (score 0.21), pointing to limited capital efficiency.
  • Debt Burden Limits Flexibility Debt capacity is weak (score 0.33), reducing financial flexibility.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
44

Where RBRK ranks in Software - Infrastructure

Rubrik, Inc. ranks #85 of 176 scored companies in Software - Infrastructure by moat score — the top 48%. The widest moat in the group is Palantir Technologies Inc. (PLTR) at 78/100.

Moat scores for companies ranked near RBRK in Software - Infrastructure
# Company Moat score Rating
81 Tuya Inc. TUYA 55/100 Moderate
82 Twilio Inc. TWLO 54/100 Moderate
83 StoneCo Ltd. STNE 54/100 Moderate
84 Sangoma Technologies Corporatio SANG 54/100 Moderate
85 Rubrik, Inc. RBRK 53/100 Moderate
86 Rapid7, Inc. RPD 53/100 Moderate
87 Helport AI Limited HPAI 53/100 Moderate
88 Helport AI Limited Warrants HPAIW 52/100 Moderate
89 Confluent, Inc. CFLT 52/100 Moderate

See every Software & SaaS company ranked by moat score →

How RBRK scores on the Software & SaaS Specialized defenses

Pricing Power

Score 44 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 66 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 70 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 75 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 18 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 42 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding RBRK's moat

What is Rubrik, Inc.'s moat score?

Rubrik, Inc. (RBRK) scores 53 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #85 of 176 scored companies in Software - Infrastructure, the top 48%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 175 companies in Software - Infrastructure. Its strongest defense is Cash Scalability (75/100) and its weakest is Capital Efficiency (18/100).

How does Rubrik, Inc. compare with other Software - Infrastructure companies?

Rubrik, Inc. ranks #85 of 176 scored companies in Software - Infrastructure by moat score. The widest moat in Software - Infrastructure is Palantir Technologies Inc. (PLTR) at 78/100. The companies ranked closest are Sangoma Technologies Corporatio (SANG) at 54 just above it and Rapid7, Inc. (RPD) at 53 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 175 companies in Software - Infrastructure. The defenses are then weighted to produce the overall score out of 100.

Why is Rubrik, Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for Rubrik, Inc.?

The Software & SaaS Specialized template measures 6 defenses, and RBRK scores: Pricing Power (44), Recurring Revenue Stickiness (66), Innovation Engine (70), Cash Scalability (75), Capital Efficiency (18), Balance Sheet Resilience (42). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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