The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 36.2% (top 24%) and operating margin at 10.8% (top 6%) indicate strong pricing power.
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.75), demonstrating pricing resilience across cycles.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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The Simply Good Foods Company ranks #7 of 73
scored companies in Packaged Foods by moat score — the top 10%.
The widest moat in the group is McCormick & Company, Incorporat (MKC-V)
at 79/100.
Moat scores for companies ranked near SMPL in Packaged Foods
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 76
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 80
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 65
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 78
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 66
· 15% of the moat score
Scale matters only when it converts into economics.
What is The Simply Good Foods Company's moat score?
The Simply Good Foods Company (SMPL) scores 75 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #7 of 73 scored companies in Packaged Foods, the top 10%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods. Its strongest defense is Pricing Power (81/100) and its weakest is Capital Efficiency (65/100).
How does The Simply Good Foods Company compare with other Packaged Foods companies?
The Simply Good Foods Company ranks #7 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are Seneca Foods Corp. (SENEB) at 76 just above it and John B. Sanfilippo & Son, Inc. (JBSS) at 74 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.
Why is The Simply Good Foods Company scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for The Simply Good Foods Company?
The Corporate Default template measures 6 defenses, and SMPL scores: Pricing Power (81), Cost Advantage (76), Customer Stickiness (80), Capital Efficiency (65), Resilience (78), Scale & Market Position (66). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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