SoFi Technologies, Inc. SOFI

Competitive advantage analysis · financial-services

Bank Specialized
Overall moat score
59/100
Moderate

About SoFi Technologies, Inc.

SoFi Technologies, Inc. provides various financial services in the United States, Latin America, Canada, and Hong Kong. The company operates through three segments: Lending, Technology Platform, and Financial Services. It offers lending and financial services and products that allows its members to borrow, save, spend, invest, and protect money; and personal loans, student loans, home loans, and related services. The … Full SOFI analysis →

Competitive advantage assessment

Key strengths

  • Industry-Leading Efficiency Operational efficiency is excellent (score 0.82).
  • Strong Capital Position Capital position is strong (score 0.77), exceeding regulatory minimums.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Deposit Franchise

Moderate
58

Where SOFI ranks in Credit Services

SoFi Technologies, Inc. ranks #18 of 48 scored companies in Credit Services by moat score — the top 38%. The widest moat in the group is Qifu Technology, Inc (QFIN) at 77/100.

Moat scores for companies ranked near SOFI in Credit Services
# Company Moat score Rating
14 X Financial XYF 60/100 Moderate
15 Atlanticus Holdings Corporation ATLC 60/100 Moderate
16 Atlanticus Holdings Corporation ATLCP 60/100 Moderate
17 FirstCash Holdings, Inc. FCFS 59/100 Moderate
18 SoFi Technologies, Inc. SOFI 59/100 Moderate
19 OppFi Inc. OPFI 58/100 Moderate
20 EZCORP, Inc. EZPW 58/100 Moderate
21 LexinFintech Holdings Ltd. LX 57/100 Moderate
22 Credit Acceptance Corporation CACC 55/100 Moderate

See every Banks & Lenders company ranked by moat score →

How SOFI scores on the Bank Specialized defenses

Deposit Franchise

Score 58 · 22% of the moat score

A deposit franchise is the cheapest and most valuable thing a bank can own.

Lending Advantage

Score 54 · 18% of the moat score

Lending advantage is the ability to originate loans at attractive spreads without buying that volume with looser credit standards.

Capital Strength

Score 58 · 20% of the moat score

Capital is the buffer between loan losses and insolvency, and it is what regulators judge a bank on first.

Cost Discipline

Score 86 · 16% of the moat score

Banking carries high fixed costs in branches, compliance and technology, so what it costs to run the bank relative to what the bank earns is a genuine competitive variable.

Revenue Diversification

Score 41 · 14% of the moat score

A bank earning everything from net interest income is a leveraged bet on the rate cycle.

Risk Management

Score 53 · 10% of the moat score

Risk management is the defense that only reveals itself late.

How each Bank Specialized defense is measured, in full →

Understanding SOFI's moat

What is SoFi Technologies, Inc.'s moat score?

SoFi Technologies, Inc. (SOFI) scores 59 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #18 of 48 scored companies in Credit Services, the top 38%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 47 companies in Credit Services. Its strongest defense is Cost Discipline (86/100) and its weakest is Revenue Diversification (41/100).

How does SoFi Technologies, Inc. compare with other Credit Services companies?

SoFi Technologies, Inc. ranks #18 of 48 scored companies in Credit Services by moat score. The widest moat in Credit Services is Qifu Technology, Inc (QFIN) at 77/100. The companies ranked closest are FirstCash Holdings, Inc. (FCFS) at 59 just above it and OppFi Inc. (OPFI) at 58 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Bank Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 47 companies in Credit Services. The defenses are then weighted to produce the overall score out of 100.

Why is SoFi Technologies, Inc. scored with the Bank Specialized template?

A bank does not sell a product at a margin. It funds itself, lends at a spread, and books profits that remain an estimate until the loans are actually repaid. That makes the usual margin-and-return questions misleading, so the Bank template scores what really determines a bank's durability: where its funding comes from, what it lends against, how much capital stands behind it, and whether it has been pricing risk honestly.

Which competitive defenses are measured for SoFi Technologies, Inc.?

The Bank Specialized template measures 6 defenses, and SOFI scores: Deposit Franchise (58), Lending Advantage (54), Capital Strength (58), Cost Discipline (86), Revenue Diversification (41), Risk Management (53). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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