Shutterstock, Inc. SSTK

Competitive advantage analysis · communication-services

Software & SaaS Specialized
Overall moat score
62/100
Moderate

About Shutterstock, Inc.

Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and … Full SSTK analysis →

Competitive advantage assessment

Key strengths

  • Consistent Subscription Growth Revenue consistency is strong (score 0.99), pointing to a sticky customer base.
  • Asset-Light Returns Return profile is strong (score 0.69), supporting a capital-efficient model.

Key risks

  • FCF Trend Is Softening FCF trend is weak (score 0.18), suggesting cash scalability is deteriorating.
  • Liquidity Cushion Looks Thin Liquidity position is weak (score 0.19), leaving less room for error.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
73

Where SSTK ranks in Internet Content & Information

Shutterstock, Inc. ranks #24 of 78 scored companies in Internet Content & Information by moat score — the top 31%. The widest moat in the group is Alphabet Inc. (GOOG) at 75/100.

Moat scores for companies ranked near SSTK in Internet Content & Information
# Company Moat score Rating
20 Zillow Group, Inc. Z 64/100 Moderate
21 Zillow Group, Inc. ZG 64/100 Moderate
22 Fiverr International Ltd. FVRR 64/100 Moderate
23 Sound Group Inc. SOGP 63/100 Moderate
24 Shutterstock, Inc. SSTK 62/100 Moderate
25 Autohome Inc. ATHM 59/100 Moderate
26 Groupon, Inc. GRPN 59/100 Moderate
27 MediaAlpha, Inc. MAX 58/100 Moderate
28 PodcastOne, Inc. PODC 57/100 Moderate

See every Software & SaaS company ranked by moat score →

How SSTK scores on the Software & SaaS Specialized defenses

Pricing Power

Score 73 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 72 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 55 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 49 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 67 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 53 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding SSTK's moat

What is Shutterstock, Inc.'s moat score?

Shutterstock, Inc. (SSTK) scores 62 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #24 of 78 scored companies in Internet Content & Information, the top 31%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 77 companies in Internet Content & Information. Its strongest defense is Pricing Power (73/100) and its weakest is Cash Scalability (49/100).

How does Shutterstock, Inc. compare with other Internet Content & Information companies?

Shutterstock, Inc. ranks #24 of 78 scored companies in Internet Content & Information by moat score. The widest moat in Internet Content & Information is Alphabet Inc. (GOOG) at 75/100. The companies ranked closest are Sound Group Inc. (SOGP) at 63 just above it and Autohome Inc. (ATHM) at 59 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 77 companies in Internet Content & Information. The defenses are then weighted to produce the overall score out of 100.

Why is Shutterstock, Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for Shutterstock, Inc.?

The Software & SaaS Specialized template measures 6 defenses, and SSTK scores: Pricing Power (73), Recurring Revenue Stickiness (72), Innovation Engine (55), Cash Scalability (49), Capital Efficiency (67), Balance Sheet Resilience (53). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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