Interactive Strength Inc., together with its subsidiaries, develops and sells specialty fitness equipment and virtual training for the commercial and at-home markets in the United States, Europe, and Asia. The company offers vertical climbing equipment and a digital training platform under the CLMBR brand; and hardware and digital fitness services under the FORME brand. It also provides Forme Studio, a …
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Competitive advantage assessment
Key strengths
Operating Leverage in EffectOperating leverage is evident (score 1.00), with margins expanding over time.
Key risks
Commodity Pressure / Weak DifferentiationGross margin at 0th percentile with high volatility suggests weak pricing power or commoditized products.
ROIC Below WACC or PeersROIC at 0th percentile suggests inefficient capital deployment.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Interactive Strength Inc. ranks #16 of 16
scored companies in Personal Services by moat score — the top 100%.
The widest moat in the group is Rollins, Inc. (ROL)
at 82/100.
Moat scores for companies ranked near TRNR in Personal Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 0
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 0
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 1
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 15
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 57
· 15% of the moat score
Scale matters only when it converts into economics.
Interactive Strength Inc. (TRNR) scores 12 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #16 of 16 scored companies in Personal Services, the top 100%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 15 companies in Personal Services. Its strongest defense is Scale & Market Position (57/100) and its weakest is Pricing Power (0/100).
How does Interactive Strength Inc. compare with other Personal Services companies?
Interactive Strength Inc. ranks #16 of 16 scored companies in Personal Services by moat score. The widest moat in Personal Services is Rollins, Inc. (ROL) at 82/100. The companies ranked closest are Inspire Veterinary Partners, In (IVP) at 14 just above it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 15 companies in Personal Services. The defenses are then weighted to produce the overall score out of 100.
Why is Interactive Strength Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Interactive Strength Inc.?
The Corporate Default template measures 6 defenses, and TRNR scores: Pricing Power (0), Cost Advantage (0), Customer Stickiness (0), Capital Efficiency (1), Resilience (15), Scale & Market Position (57). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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