TruGolf Holdings, Inc. TRUG

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
36/100
Developing

Ranked against 25 peers in Electronic Gaming & Multimedia

About TruGolf Holdings, Inc.

TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software. In addition, the company leverages its hardware and software platform … Full TRUG analysis →

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 1.00), suggesting sticky customer base.

Key risks

  • ROIC Below WACC or Peers ROIC at 0th percentile suggests inefficient capital deployment.
  • Weak or Negative Cash Flow Cash generation is weak (score 0.22), limiting financial flexibility.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
29
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where TRUG ranks in Electronic Gaming & Multimedia

TruGolf Holdings, Inc. ranks #19 of 26 scored companies in Electronic Gaming & Multimedia by moat score — the top 73%. The widest moat in the group is NetEase, Inc. (NTES) at 83/100.

# Company Moat score Rating
15 Roblox Corporation RBLX 43/100 Developing
16 Golden Matrix Group, Inc. GMGI 42/100 Developing
17 Take-Two Interactive Software, TTWO 39/100 Developing
18 Snail, Inc. SNAL 37/100 Developing
19 TruGolf Holdings, Inc. TRUG 36/100 Developing
20 Blue Hat Interactive Entertainm BHAT 31/100 Developing
21 Skillz Inc. SKLZ 29/100 Developing
22 GigaMedia Limited GIGM 27/100 Developing
23 Gaxos.ai Inc. GXAI 26/100 Developing

See every General Corporate company ranked by moat score →

How TRUG scores on the Corporate Default defenses

Pricing Power

Score 29 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 48 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 57 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 16 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 35 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 34 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding TRUG's moat

What is TruGolf Holdings, Inc.'s moat score?

TruGolf Holdings, Inc. (TRUG) scores 36 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #19 of 26 scored companies in Electronic Gaming & Multimedia, the top 73%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 25 companies in Electronic Gaming & Multimedia. Its strongest defense is Customer Stickiness (57/100) and its weakest is Capital Efficiency (16/100).

How does TruGolf Holdings, Inc. compare with other Electronic Gaming & Multimedia companies?

TruGolf Holdings, Inc. ranks #19 of 26 scored companies in Electronic Gaming & Multimedia by moat score. The widest moat in Electronic Gaming & Multimedia is NetEase, Inc. (NTES) at 83/100. The companies ranked closest are Snail, Inc. (SNAL) at 37 just above it and Blue Hat Interactive Entertainm (BHAT) at 31 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 25 companies in Electronic Gaming & Multimedia. The defenses are then weighted to produce the overall score out of 100.

Why is TruGolf Holdings, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for TruGolf Holdings, Inc.?

The Corporate Default template measures 6 defenses, and TRUG scores: Pricing Power (29), Cost Advantage (48), Customer Stickiness (57), Capital Efficiency (16), Resilience (35), Scale & Market Position (34). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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