22nd Century Group, Inc., a tobacco products company, manufactures, distributes, and sells proprietary new reduced nicotine tobacco products in the United States. The company offers reduced nicotine content tobacco and very low nicotine combustible cigarette products. It also provides contract manufacturing services for conventional combustible tobacco products for third-party brands, as well as turnkey contract manufacturing of cigarettes and filtered …
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Competitive advantage assessment
Key strengths
Strong Liquidity BufferLiquidity position is strong (score 0.74), providing operational cushion.
Key risks
Commodity Pressure / Weak DifferentiationGross margin at 2.0th percentile with high volatility suggests weak pricing power or commoditized products.
ROIC Below WACC or PeersROIC at 6.8th percentile suggests inefficient capital deployment.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Where XXII ranks in Consumer Defensive: Staples & Essential Services
22nd Century Group, Inc ranks #242 of 265
scored companies in Consumer Defensive: Staples & Essential Services by moat score — the top 91%.
The widest moat in the group is Brown Forman Inc (BF-A)
at 93/100.
Moat scores for companies ranked near XXII in Consumer Defensive: Staples & Essential Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 8
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 13
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 7
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 34
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 7
· 15% of the moat score
Scale matters only when it converts into economics.
22nd Century Group, Inc (XXII) scores 12 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #242 of 265 scored companies in Consumer Defensive: Staples & Essential Services, the top 91%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 264 companies in Consumer Defensive: Staples & Essential Services. Its strongest defense is Resilience (34/100) and its weakest is Pricing Power (6/100).
How does 22nd Century Group, Inc compare with other Consumer Defensive: Staples & Essential Services companies?
22nd Century Group, Inc ranks #242 of 265 scored companies in Consumer Defensive: Staples & Essential Services by moat score. The widest moat in Consumer Defensive: Staples & Essential Services is Brown Forman Inc (BF-A) at 93/100. The companies ranked closest are Eastside Distilling, Inc. (BLNE) at 12 just above it and Skillful Craftsman Education Te (EDTK) at 10 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 264 companies in Consumer Defensive: Staples & Essential Services. The defenses are then weighted to produce the overall score out of 100.
Why is 22nd Century Group, Inc scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for 22nd Century Group, Inc?
The Corporate Default template measures 6 defenses, and XXII scores: Pricing Power (6), Cost Advantage (8), Customer Stickiness (13), Capital Efficiency (7), Resilience (34), Scale & Market Position (7). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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