Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 48.0% (top 23%) and operating margin at 13.0% (top 11%) indicate strong pricing power.
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.85), demonstrating pricing resilience across cycles.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.17), raising questions about short-term obligations.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Zebra Technologies Corporation ranks #7 of 59
scored companies in Communication Equipment by moat score — the top 12%.
The widest moat in the group is Ubiquiti Inc. (UI)
at 82/100.
Moat scores for companies ranked near ZBRA in Communication Equipment
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 79
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 74
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 76
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 48
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 70
· 15% of the moat score
Scale matters only when it converts into economics.
What is Zebra Technologies Corporation's moat score?
Zebra Technologies Corporation (ZBRA) scores 72 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #7 of 59 scored companies in Communication Equipment, the top 12%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 58 companies in Communication Equipment. Its strongest defense is Pricing Power (84/100) and its weakest is Resilience (48/100).
How does Zebra Technologies Corporation compare with other Communication Equipment companies?
Zebra Technologies Corporation ranks #7 of 59 scored companies in Communication Equipment by moat score. The widest moat in Communication Equipment is Ubiquiti Inc. (UI) at 82/100. The companies ranked closest are Ericsson (ERIC) at 74 just above it and Belden Inc (BDC) at 72 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 58 companies in Communication Equipment. The defenses are then weighted to produce the overall score out of 100.
Why is Zebra Technologies Corporation scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Zebra Technologies Corporation?
The Corporate Default template measures 6 defenses, and ZBRA scores: Pricing Power (84), Cost Advantage (79), Customer Stickiness (74), Capital Efficiency (76), Resilience (48), Scale & Market Position (70). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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