Bath & Body Works, Inc. BBWI

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
67/100
Moderate

About Bath & Body Works, Inc.

Bath & Body Works, Inc. operates as a specialty retailer of home fragrance, personal and body care, soaps, and sanitizer products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams. It sells its products under the Bath & Body Works, White Barn, and other brand … Full BBWI analysis →

Competitive advantage assessment

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.73), suggesting sticky customer base.
  • Cash Generation Consistent Cash generation is consistent (score 0.89), indicating reliable business model.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
69

Where BBWI ranks in Specialty Retail

Bath & Body Works, Inc. ranks #10 of 52 scored companies in Specialty Retail by moat score — the top 19%. The widest moat in the group is Winmark Corporation (WINA) at 83/100.

Moat scores for companies ranked near BBWI in Specialty Retail
# Company Moat score Rating
6 Five Below, Inc. FIVE 74/100 Moderate
7 Ulta Beauty, Inc. ULTA 74/100 Moderate
8 O'Reilly Automotive, Inc. ORLY 73/100 Moderate
9 Sally Beauty Holdings, Inc. (Na SBH 71/100 Moderate
10 Bath & Body Works, Inc. BBWI 67/100 Moderate
11 Betterware de Mexico, S.A.P.I. BWMX 65/100 Moderate
12 Academy Sports and Outdoors, In ASO 65/100 Moderate
13 GameStop Corporation GME 63/100 Moderate
14 Best Buy Co., Inc. BBY 62/100 Moderate

See every General Corporate company ranked by moat score →

How BBWI scores on the Corporate Default defenses

Pricing Power

Score 69 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 74 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 82 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 64 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 50 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 62 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BBWI's moat

What is Bath & Body Works, Inc.'s moat score?

Bath & Body Works, Inc. (BBWI) scores 66 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #10 of 52 scored companies in Specialty Retail, the top 19%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Specialty Retail. Its strongest defense is Customer Stickiness (82/100) and its weakest is Resilience (50/100).

How does Bath & Body Works, Inc. compare with other Specialty Retail companies?

Bath & Body Works, Inc. ranks #10 of 52 scored companies in Specialty Retail by moat score. The widest moat in Specialty Retail is Winmark Corporation (WINA) at 83/100. The companies ranked closest are Sally Beauty Holdings, Inc. (Na (SBH) at 71 just above it and Betterware de Mexico, S.A.P.I. (BWMX) at 65 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Specialty Retail. The defenses are then weighted to produce the overall score out of 100.

Why is Bath & Body Works, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Bath & Body Works, Inc.?

The Corporate Default template measures 6 defenses, and BBWI scores: Pricing Power (69), Cost Advantage (74), Customer Stickiness (82), Capital Efficiency (64), Resilience (50), Scale & Market Position (62). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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