Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 66.6% (top 6%) and operating margin at 15.8% (top 8%) indicate strong pricing power.
Cash Generation ConsistentCash generation is consistent (score 0.94), indicating reliable business model.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.16), raising questions about short-term obligations.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Betterware de Mexico, S.A.P.I. ranks #11 of 52
scored companies in Specialty Retail by moat score — the top 21%.
The widest moat in the group is Winmark Corporation (WINA)
at 83/100.
Moat scores for companies ranked near BWMX in Specialty Retail
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 58
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 81
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 67
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 47
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 66
· 15% of the moat score
Scale matters only when it converts into economics.
What is Betterware de Mexico, S.A.P.I. 's moat score?
Betterware de Mexico, S.A.P.I. (BWMX) scores 65 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #11 of 52 scored companies in Specialty Retail, the top 21%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Specialty Retail. Its strongest defense is Customer Stickiness (81/100) and its weakest is Resilience (47/100).
How does Betterware de Mexico, S.A.P.I. compare with other Specialty Retail companies?
Betterware de Mexico, S.A.P.I. ranks #11 of 52 scored companies in Specialty Retail by moat score. The widest moat in Specialty Retail is Winmark Corporation (WINA) at 83/100. The companies ranked closest are Bath & Body Works, Inc. (BBWI) at 66 just above it and Academy Sports and Outdoors, In (ASO) at 65 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Specialty Retail. The defenses are then weighted to produce the overall score out of 100.
Why is Betterware de Mexico, S.A.P.I. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Betterware de Mexico, S.A.P.I. ?
The Corporate Default template measures 6 defenses, and BWMX scores: Pricing Power (73), Cost Advantage (58), Customer Stickiness (81), Capital Efficiency (67), Resilience (47), Scale & Market Position (66). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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