Chipotle Mexican Grill, Inc. CMG

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
78/100
Strong

About Chipotle Mexican Grill, Inc.

Chipotle Mexican Grill, Inc., together with its subsidiaries, owns and operates Chipotle Mexican Grill restaurants. It sells food and beverages, such as burritos, burrito bowls, quesadillas, tacos, and salads, as well as kids's meals, chips, and sides. It offers Mexican-inspired meals using responsibly sourced meats, such as chicken, beef, and pork branded as Responsibly Raised. The company also provides digital … Full CMG analysis →

Competitive advantage assessment

Key strengths

  • ROIC Sustainably Above Peers ROIC at 94.4th percentile exceeds peers and WACC, demonstrating superior capital allocation.
  • Strong Interest Coverage & Conservative Leverage Debt serviceability is strong (score 0.85), with robust interest coverage.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
67

Where CMG ranks in Restaurants

Chipotle Mexican Grill, Inc. ranks #5 of 57 scored companies in Restaurants by moat score — the top 9%. The widest moat in the group is Yum! Brands, Inc. (YUM) at 83/100.

Moat scores for companies ranked near CMG in Restaurants
# Company Moat score Rating
1 Yum! Brands, Inc. YUM 83/100 Strong
2 Wingstop Inc. WING 81/100 Strong
3 Domino's Pizza Inc DPZ 80/100 Strong
4 McDonald's Corporation MCD 79/100 Strong
5 Chipotle Mexican Grill, Inc. CMG 78/100 Strong
6 Rave Restaurant Group, Inc. RAVE 76/100 Strong
7 Wendy's Company (The) WEN 72/100 Moderate
8 Darden Restaurants, Inc. DRI 72/100 Moderate
9 Restaurant Brands International QSR 70/100 Moderate

See every General Corporate company ranked by moat score →

How CMG scores on the Corporate Default defenses

Pricing Power

Score 67 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 87 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 82 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 85 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 79 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 73 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding CMG's moat

What is Chipotle Mexican Grill, Inc.'s moat score?

Chipotle Mexican Grill, Inc. (CMG) scores 78 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as strong. It ranks #5 of 57 scored companies in Restaurants, the top 9%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 56 companies in Restaurants. Its strongest defense is Cost Advantage (87/100) and its weakest is Pricing Power (67/100).

How does Chipotle Mexican Grill, Inc. compare with other Restaurants companies?

Chipotle Mexican Grill, Inc. ranks #5 of 57 scored companies in Restaurants by moat score. The widest moat in Restaurants is Yum! Brands, Inc. (YUM) at 83/100. The companies ranked closest are McDonald's Corporation (MCD) at 79 just above it and Rave Restaurant Group, Inc. (RAVE) at 76 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 56 companies in Restaurants. The defenses are then weighted to produce the overall score out of 100.

Why is Chipotle Mexican Grill, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Chipotle Mexican Grill, Inc.?

The Corporate Default template measures 6 defenses, and CMG scores: Pricing Power (67), Cost Advantage (87), Customer Stickiness (82), Capital Efficiency (85), Resilience (79), Scale & Market Position (73). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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