Wingstop Inc., together with its subsidiaries, franchises and operates restaurants under the Wingstop brand in United States, Australia, Bahrain, Kuwait, Puerto Rico, Saudi Arabia, and The Netherlands. Its restaurants provides classic wings, boneless wings, tenders, and hand-sauced-and-tossed in various flavors, as well as chicken sandwiches, fries, and hand-cut carrots and celery that are cooked-to-order. The company was founded in 1994 …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 48.7% (top 7%) and operating margin at 25.7% (top 6%) indicate strong pricing power.
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.96), demonstrating pricing resilience across cycles.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Wingstop Inc. ranks #2 of 57
scored companies in Restaurants by moat score — the top 4%.
The widest moat in the group is Yum! Brands, Inc. (YUM)
at 83/100.
Moat scores for companies ranked near WING in Restaurants
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 65
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 78
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 86
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 75
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 80
· 15% of the moat score
Scale matters only when it converts into economics.
Wingstop Inc. (WING) scores 81 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as strong. It ranks #2 of 57 scored companies in Restaurants, the top 4%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 56 companies in Restaurants. Its strongest defense is Pricing Power (95/100) and its weakest is Cost Advantage (65/100).
How does Wingstop Inc. compare with other Restaurants companies?
Wingstop Inc. ranks #2 of 57 scored companies in Restaurants by moat score. The widest moat in Restaurants is Yum! Brands, Inc. (YUM) at 83/100. The companies ranked closest are Yum! Brands, Inc. (YUM) at 83 just above it and Domino's Pizza Inc (DPZ) at 80 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 56 companies in Restaurants. The defenses are then weighted to produce the overall score out of 100.
Why is Wingstop Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Wingstop Inc.?
The Corporate Default template measures 6 defenses, and WING scores: Pricing Power (95), Cost Advantage (65), Customer Stickiness (78), Capital Efficiency (86), Resilience (75), Scale & Market Position (80). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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