Flutter Entertainment plc FLUT

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
54/100
Moderate

Ranked against 19 peers in Gambling

About Flutter Entertainment plc

Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally. It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering under the … Full FLUT analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.86), demonstrating pricing resilience across cycles.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.93), suggesting sticky customer base.

Key risks

  • Scale Without Profitability Despite scale, profitability lags peers (score 0.39), suggesting limited competitive advantage.
  • Inconsistent Cash Generation Cash generation is inconsistent (score 0.29), indicating operational challenges.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
59
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where FLUT ranks in Gambling

Flutter Entertainment plc ranks #9 of 20 scored companies in Gambling by moat score — the top 45%. The widest moat in the group is Super Group (SGHC) Limited (SGHC) at 73/100.

# Company Moat score Rating
5 Accel Entertainment, Inc. ACEL 62/100 Moderate
6 Codere Online Luxembourg, S.A. Warrants CDROW 58/100 Moderate
7 Canterbury Park Holding Corpora CPHC 58/100 Moderate
8 Codere Online Luxembourg, S.A. CDRO 56/100 Moderate
9 Flutter Entertainment plc FLUT 54/100 Moderate
10 Bragg Gaming Group Inc. BRAG 52/100 Moderate
11 DraftKings Inc. DKNG 43/100 Developing
12 Gambling.com Group Limited GAMB 39/100 Developing
13 GAN Limited GAN 31/100 Developing

See every General Corporate company ranked by moat score →

How FLUT scores on the Corporate Default defenses

Pricing Power

Score 59 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 59 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 66 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 55 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 28 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 50 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding FLUT's moat

What is Flutter Entertainment plc's moat score?

Flutter Entertainment plc (FLUT) scores 54 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #9 of 20 scored companies in Gambling, the top 45%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 19 companies in Gambling. Its strongest defense is Customer Stickiness (66/100) and its weakest is Resilience (28/100).

How does Flutter Entertainment plc compare with other Gambling companies?

Flutter Entertainment plc ranks #9 of 20 scored companies in Gambling by moat score. The widest moat in Gambling is Super Group (SGHC) Limited (SGHC) at 73/100. The companies ranked closest are Codere Online Luxembourg, S.A. (CDRO) at 56 just above it and Bragg Gaming Group Inc. (BRAG) at 52 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 19 companies in Gambling. The defenses are then weighted to produce the overall score out of 100.

Why is Flutter Entertainment plc scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Flutter Entertainment plc?

The Corporate Default template measures 6 defenses, and FLUT scores: Pricing Power (59), Cost Advantage (59), Customer Stickiness (66), Capital Efficiency (55), Resilience (28), Scale & Market Position (50). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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