Helen of Troy Limited HELE

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
32/100
Developing

Ranked against 31 peers in Household & Personal Products

About Helen of Troy Limited

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates in two segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and … Full HELE analysis →

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.76), suggesting sticky customer base.

Key risks

  • ROIC Below WACC or Peers ROIC at 10.3th percentile suggests inefficient capital deployment.
  • Scale Without Profitability Despite scale, profitability lags peers (score 0.29), suggesting limited competitive advantage.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
16
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where HELE ranks in Household & Personal Products

Helen of Troy Limited ranks #25 of 32 scored companies in Household & Personal Products by moat score — the top 78%. The widest moat in the group is Procter & Gamble Company (The) (PG) at 81/100.

# Company Moat score Rating
21 Coty Inc. COTY 38/100 Developing
22 Newell Brands Inc. NWL 37/100 Developing
23 Yatsen Holding Limited YSG 35/100 Developing
24 The Beauty Health Company SKIN 34/100 Developing
25 Helen of Troy Limited HELE 32/100 Developing
26 Tantech Holdings Ltd. TANH 27/100 Developing
27 Waldencast Acquisition Corp. Warrant WALDW 21/100 Weak
28 Waldencast plc WALD 21/100 Weak
29 Big Tree Cloud Holdings Limited DSY 14/100 Weak

See every General Corporate company ranked by moat score →

How HELE scores on the Corporate Default defenses

Pricing Power

Score 16 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 39 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 64 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 16 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 41 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 24 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding HELE's moat

What is Helen of Troy Limited's moat score?

Helen of Troy Limited (HELE) scores 32 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #25 of 32 scored companies in Household & Personal Products, the top 78%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Customer Stickiness (64/100) and its weakest is Pricing Power (16/100).

How does Helen of Troy Limited compare with other Household & Personal Products companies?

Helen of Troy Limited ranks #25 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are The Beauty Health Company (SKIN) at 34 just above it and Tantech Holdings Ltd. (TANH) at 27 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.

Why is Helen of Troy Limited scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Helen of Troy Limited?

The Corporate Default template measures 6 defenses, and HELE scores: Pricing Power (16), Cost Advantage (39), Customer Stickiness (64), Capital Efficiency (16), Resilience (41), Scale & Market Position (24). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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