Coty Inc. COTY

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
38/100
Developing

Ranked against 31 peers in Household & Personal Products

About Coty Inc.

Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells branded beauty products worldwide. It operates through two segments: the Prestige and Consumer Beauty. The company provides fragrance, color cosmetics, and skin and body care products. It offers prestige products through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, … Full COTY analysis →

Key risks

  • ROIC Below WACC or Peers ROIC at 27.6th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.21), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
39
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where COTY ranks in Household & Personal Products

Coty Inc. ranks #21 of 32 scored companies in Household & Personal Products by moat score — the top 66%. The widest moat in the group is Procter & Gamble Company (The) (PG) at 81/100.

# Company Moat score Rating
17 Spectrum Brands Holdings, Inc. SPB 50/100 Developing
18 Edgewell Personal Care Company EPC 47/100 Developing
19 Grove Collaborative Holdings, I GROV 43/100 Developing
20 The Honest Company, Inc. HNST 40/100 Developing
21 Coty Inc. COTY 38/100 Developing
22 Newell Brands Inc. NWL 37/100 Developing
23 Yatsen Holding Limited YSG 35/100 Developing
24 The Beauty Health Company SKIN 34/100 Developing
25 Helen of Troy Limited HELE 32/100 Developing

See every General Corporate company ranked by moat score →

How COTY scores on the Corporate Default defenses

Pricing Power

Score 39 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 39 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 57 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 26 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 24 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 48 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding COTY's moat

What is Coty Inc.'s moat score?

Coty Inc. (COTY) scores 38 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #21 of 32 scored companies in Household & Personal Products, the top 66%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Customer Stickiness (57/100) and its weakest is Resilience (24/100).

How does Coty Inc. compare with other Household & Personal Products companies?

Coty Inc. ranks #21 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are The Honest Company, Inc. (HNST) at 40 just above it and Newell Brands Inc. (NWL) at 37 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.

Why is Coty Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Coty Inc.?

The Corporate Default template measures 6 defenses, and COTY scores: Pricing Power (39), Cost Advantage (39), Customer Stickiness (57), Capital Efficiency (26), Resilience (24), Scale & Market Position (48). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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